The consumer complaint hotline is 12315.

With the increase in consumer rights awareness in recent years and the media's focus on issues such as industry hidden rules and overbearing clauses, many companies feel uneasy about 3.15 Consumer Rights Day.

On the eve of March 15, not only were public relations activities extremely frequent, but some companies also took the initiative to please consumers.

Among them, major group buying websites are rushing to introduce consumer protection measures. Coupons obtained through group buying have expired and the fees can now be refunded.

Maibaobao, a well-known brand on Taobao, also took the initiative to put up a deposit of 1 million yuan as a guarantee of its credibility.

V+, a website of Vancl Eslite, recently announced that it will launch a free door-to-door one-time return and exchange service in more than 260 cities across the country. Customers can easily complete a one-time return and exchange by calling the customer service phone number, and can return cash on the spot.

In addition, as price fraud in stores such as Carrefour and Wal-Mart was exposed, some home appliance stores also implemented a "clear price" sales model before March 15 and refused to bargain.

This means that your price is the lowest and has no moisture.

Some companies are panicking because of the arrival of 3.15, and some companies have taken the initiative to "turn crises into opportunities" and hold various profit-sharing promotions and other activities.

On 3.15, while we are safeguarding our rights, we must also keep our eyes open and deal with the "3.15 show" of companies calmly.