Without further ado, let’s continue learning Douyin.

This time I took a content class from teacher BM Zhipinrong. He listed 10 content methods for Douyin.

1. Douyin has three recommendation levels, namely machine review, high-exhibition review, and high-heat review.

The specific meaning of high exhibition and high heat is not stated, but the recommendation process is as follows: a video is first checked by a machine, and if it is good, it is pushed to a manual review. If it passes the manual review, it will enter a larger traffic pool. If the video performs well, it will go to the next manual review.

If you pass, you will enter a larger traffic pool.

On the contrary, if a video is not very good and is rejected, it will not get more traffic.

2. So if you want to get high likes, you have to pass the machine review.

The first thing to do is to follow the rules. In fact, it is to improve various statistical data, such as completion rate, like rate, etc. This can be done by optimizing the content or asking friends to help.

3. Some videos will definitely not be recommended: they have off-site subtitles and watermarks, include logo openings and endings, cluttered backgrounds, headlines, swear words, etc.

4. The best time to publish is when everyone is free to use Douyin: 12-13, 18-19, 21-22 5. Hot topics challenges, imitating topics, and gossiping about topics can increase traffic.

6. Next are 10 content forms.

The first is called common sense science of life, such as common sense about medicine, sports and cooking.

Talking about common sense directly will seem boring, so you need to add scenes, pain points, jokes, etc.

Reference: Positive Lao Wang (this is a monster, the fixed routine is that the female neighbor makes excuses to flirt, Lao Wang helps her with popular science, but refuses to be flirted with), Dr. Lilac 7. The second one is skill teaching, such as teaching ppt,

word, excel, painting, etc.

This mainly relies on the presentation advantage of video, which is clear at a glance.

Reference: Eddie Goose, Qiuye office series 8. The third is cultural communication, such as the history I researched before, as well as anecdotes, military knowledge, etc.

This area is currently relatively rare on Douyin, which may be an opportunity or a pitfall.

Reference: Magical Species, Curiosities of the World 9. The fourth one is to share your pets.

Both owners and pets have to become drama queens to stand out in the fierce battle of the Red Sea.

Reference: Talking Liu Erdou, haha ??K 10. The fifth one is funny jokes, which may be a theme common to all platforms.

But after reading some, I found that the laugh point of each group may be different. If the account and the group do not match, it will be difficult (the laugh point is too high or too low).

Reference: In the morning of Niuding, the pomegranate is ripe 11. The sixth one is a male and female cross-dressing, and the number one number actually has 20 million fans.

Reference: Duo Duo and Sister Maomao, Ah Chun 12. The seventh is the interview, such as asking passers-by questions on the street, and the passers-by will answer with golden sentences. Of course, they are all designed in advance.

Reference: Street Detective Agency, passers-by say 13. The eighth is an interview: Food, another topic that is popular across platforms.

Reference: Feeding Food Diary, Poverty Cuisine 14. The ninth one is to move classic scenes, moving variety shows, movies, and TV series here and there. The combination method is film and television scenes + Douyin popular music + positive lines.

Reference: Inspirational Quotations 15. The tenth is evaluation, which is also the easiest to bring goods.

You can directly open an account and send out product testing, and you can sell it directly.

Reference: Become a bear step by step, hot chicken recommendation 16. Enterprise Basket V has more traffic support, and can quickly open long videos and showcases.

17. If you are popular on DOU+, you can directly pay for traffic and accelerate with cash.

The above is this review.