Mini program promotion method.

1. Nearby mini programs (free). In the mini program background, open "nearby mini programs" and set the store location. The mini program will automatically be displayed to WeChat users within 5km of the surrounding area. All eligible mini programs can be displayed in the "nearby mini program"

"mini program"" gets free exposure, and one mini program can add 10 geographical locations.

2. Nearby mini program advertisements (payment required).

The nearby mini program is a key traffic entrance for WeChat and also opens up advertising channels.

The advertising space is in the third row of the nearby mini program. Click to open the corresponding mini program. Jumps to other pages are not supported at the moment.

3. WeChat group sharing to achieve fan fission (free), synchronize notifications in the original fan group, allowing fans to spread independently, and can guide fans to share, and then receive small gifts based on screenshots, gradually directing traffic to the mini program to promote sales.

4. QR code posters (free + paid, suitable for a variety of online and offline scenarios. Mini program QR codes can be generated through the background and embedded into online and offline posters or outdoor advertising. For example: Moments, WeChat

Groups, stores, elevators, airports, event sites, etc. 5. Local promotion (free, but requires a cost. For some small programs, local promotion may be the promotion method closest to user scenarios. Offline promotion is done through small program codes.

Method, promote small programs through promotional materials, such as: catering, flowers, beauty, fitness and other offline stores, the effect is obvious, the conversion is fast 6. Official account associated with the small program (free), 1 official account information details page binding.

Mini program, when users follow your official account, they can see the relevant mini program in a prominent position. Click to jump directly to the mini program. 2 Insert the mini program business card into the official account article, so that the user can feel about the product/service based on the content.

If you are interested, you can directly click on the mini program to achieve the conversion of content → purchase. However, this is a long-term operation process, and the initial effect depends on the number of fans retained by the official account itself. 3. Customized menu bar association of the official account.

Program, users can directly click to access the mini program. 4. Through the "Follow Official Account" component of Deyoudian, the QR code information of the official account can be placed on the homepage of the mini program mall to guide mini program users to follow the official account. 7. WeChat mini program.

Advertising (paid) is opened to advertisers in the background, and the mini program traffic owners customize the display scenarios and flexibly set the display page and location according to the characteristics of their respective mini programs. Common display scenarios are: article page - end of article, details page - bottom of page.

, information flow - at the top of the information flow or between the information flow. 8. Brand official promotion (free), brand official area, through open access to merchant information, helps merchants reach users and better provide users with services and content.

After the brand official area, merchants will have rich display capabilities. Users can directly reach the merchant by searching for the brand name. At the same time, the merchant's services and items will also have the opportunity to appear in relevant search results. 9. Template message push (free).

Mini programs generate push notifications for each user within WeChat. The content category can use it to prompt updates, the e-commerce category can use it to prompt users for promotions or unpaid payments, and the tool category can use it to prompt users to complete their daily goals.

Gradually become dependent on mini programs. 10. Mini program stores (paid). Putting mini programs in mini program stores through payment or other methods can also have a certain publicity effect. Mainstream mini program stores include Zhishou and WeChat.

Mini Program Encyclopedia, Big Dream App Store, Mini Program Nest, etc. 11. Marketing fission tools such as group buying and price bargaining (free). Merchants can develop their own WeChat mini program mall through the Deyoudian system at low cost and low threshold.

The fission tools such as group buying, bargaining, and distribution provided by the store can quickly attract new fans, easily acquire new customers, and increase sales. 12. New media soft article promotion (paid) can be used to promote small programs with the help of KOL’s fan appeal.

One of the mainstream promotion methods in the new media era is to place small programs on WeChat and other new media platforms through high-quality soft-text advertisements or hard advertisements.

At present, many 100,00 self-media have clear submission prices.

13. Share apps to WeChat (free). Some merchants have their own app malls that connect mini programs and apps through technical means. When the content of the APP is shared to WeChat, it will automatically be converted into a mini program card. Users can click directly.

Jump to the mini program page.

14. WeChat payment (free), 1 user After the payment is completed, on the payment success page, you can set a prompt to follow your official account.

2. In the "Payment Voucher" page, you can also recommend your mini program again to remind users to make a second purchase.

3. Earn "instant discounts" for consumption sharing to quickly attract new users and attract users to enter the mini program to complete the conversion.

4. Cleverly use WeChat to search for the entrance and use the name of the mini program to grab the ranking (free).

The name of the mini program is unique. The ranking of the mini program is related to the name, description, online time, number of user visits and the overall quality of the mini program.