One person once took the company's Douyin account from 0 followers to 60,000 followers, and contributed nearly six figures in revenue!

The following content comes from my practical summary, unfolded in the order of the timeline, and is suitable for novices without any foundation. It may not help you earn six figures a month, but it is no problem to make money!

1. Choosing a track entry (positioning, fan base) and in what direction should the account be built?

Is it good-looking?

Talent category?

Hobbies?

Knowledge type?

Or drama?

Before doing it, we must think about what type of account is suitable for us, and do it according to our own interests, hobbies and strengths, so that we can continuously output high-quality content. We cannot make an account in a day or two.

It requires long-term operation and maintenance. Only by continuously outputting high-quality content can our account become bigger and stronger.

For example, real-person appearances, food, pets, beauty, comedy, animation, music, etc. In short, you must position yourself well so that you can better output content that fans like and follow you.

Of course, this account cannot be too narrow. Your field directly determines how many fans the account will have in the future, such as food, which can be eaten by men, women, old and young. If you are in the field of English learning, the number of people will be directly broken, because eating is a necessity of life, but

Learning English is not.

Remember! Your short video content must be vertical!

Don’t be greedy for too much, doing everything means doing nothing!

2. Account monetization model After determining the positioning of Douyin, we have to consider the issue of monetization. What are you going to rely on to make money? Selling goods, implanting, live broadcasting, private domain... You need to raise your own account and bring goods to build yourself into a

Internet celebrities, live broadcasts, commercial performances, etc., this must be considered carefully, as it is directly related to your motivation to output content in the future!! There are two main types of monetization methods: traffic monetization - if you have more fans, you will receive advertisements; or content data can be easily obtained from the platform

Bonuses for bringing goods - selling goods.

If I choose the career growth route, I can accept advertisements for career courses, or I can sell some books and office supplies myself.

If the positioning you choose is difficult to connect with the above two monetization paths, you should reconsider it.

You need to think about these things from the beginning when registering a Douyin account. You must think clearly about how you want to make money in the future.

Otherwise, when the traffic comes, you won’t be able to handle it, and your efforts will be in vain.

3. Do a good job in setting up your account. Setting up your account is to "fit up" your Douyin account. People rely on clothes and horses rely on saddles. A beautiful facade can not only make people feel that this is a serious operation.

Douyin account will also make people feel that you are a living account with a personal touch.

When optimizing your personal homepage, you need to pay attention to the following points: 1. Nickname: generally divided into two types, one is to highlight the personality, and the other is to highlight the account function.

For example: the little witch in the workplace, XX’s fitness notes, etc., which reflect the personality; eating, drinking and having fun in Beijing, talking about movies in one minute, etc., highlight the account function.

2. Avatar: The persona should be as real as possible, and the image should be clear and recognizable.

3. Background: Combined with account positioning, highlight the attributes of the account.

4. Introduction: Blogger information + account introduction + business method 5. Cover: The cover can contain video keywords, which can further stimulate viewing interest. 4. Post a video that reflects the value of your account. Now comes the most important part, the video content.

How to fix it?

Many people have this problem. I really want to do Douyin and shoot Douyin, but I don’t have anything to shoot for and I don’t know what to shoot.

I don’t have a cute pet, I’m not as good at fitness as Liu Genghong, and I’m not a handsome boy or girl. How can I fix it?

Don't worry, we have to explore things in ourselves and in life that can provide value to others.

For example: Awen, a girl from a flower shop, posted a video of wrapping bouquets that seemed complicated and not very interesting, but hundreds of thousands of fans still liked it. The most important thing is that she dares to think and do it.

Have the courage to try.

If you don’t know how to start, learning from your peers is the fastest way to learn. You can learn from their peers’ production skills and produce appropriate videos based on your own content.

5. Prepare a budget of 200 yuan for video streaming. If the video is in the popular field, invest 2 hours to like and comment; if the video is in the niche field, invest 24 hours to like and comment.

Ps: If you don’t want to spend money, how can you look at the data? New account push generally has a general traffic of about 500. Since the crowd is not accurate, it is difficult to create an account, and it is even harder without spending money. The only way is to follow Douyin hot spots.

This kind of video has a large base traffic and is easier to start and label.