First of all, bamboo milk tea is an innovative product. Combining traditional milk tea with bamboo, a healthy element, can bring people a new experience.
Secondly, the method of making bamboo tube milk tea is also very special. You need to put fresh milk tea raw materials into a bamboo tube, then dry them with bamboo charcoal, and finally open the bamboo tube and pour milk tea. This method not only retains the fragrance of milk tea, but also increases the fragrance of bamboo, so that people can enjoy the unique charm of bamboo while tasting milk tea.
In addition, with the enhancement of people's health awareness, the requirements for food safety are getting higher and higher. Bamboo milk tea is made of fresh milk tea raw materials, and the production process is relatively environmentally friendly, without adding any chemicals, so it is favored by many consumers.
Generally speaking, bamboo milk tea is popular because it has unique product characteristics and the concept of health and environmental protection, which can meet the needs of consumers and conform to the development trend of the market.
The reason why bamboo milk tea turned over so quickly
The speed of bamboo milk tea turning over is much faster than its popularity. Recently, the new celebrity bamboo tube milk tea on the Internet has been a hot topic. In the morning, I just said "I must go to Suzhou to drink bamboo tube milk tea", but in the afternoon, I became the target of public criticism because of food safety problems such as moldy bamboo tubes.
The rapid rollover of bamboo tube milk tea is due to the poor quality of bamboo used by some merchants in order to save costs, or the lack of attention to hygiene in the production process, which leads to problems such as odor and mildew in bamboo tube milk tea, which affects consumers' experience and reputation.
In addition, in order to pursue profits, some merchants over-promote the health and naturalness of bamboo tube milk tea, but in fact there are no real natural ingredients, which also reduces consumers' trust in it.
Bamboo milk tea is popular because many people see the business opportunities behind it.