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Design features of "National Trend" style: If you wear "Chinese Li-Ning", spray White Rabbit toffee perfume, hold a toilet water-flavored cocktail in hand, and wear Forbidden City lipstick while walking on the street, you may attract more attention. So, what exactly is it?

Is it a "national trend"? What are the design characteristics of the "national trend" style? 1. The thick and direct font Chinese characters, as a kind of hieroglyphics, have a cool sense of mystery in themselves. Take the printing of "China Li Ning" as an example.

. When the four characters "China Li-Ning" are displayed in the form of Song Ti, does it remind you of Supreme, which is famous for its box logo? At the same time, such a box logo also reminds us of China's red seal.

"When using traditional calligraphy fonts for design, it can easily evoke our memories of the sports games of the 1980s and 1990s, making people feel "earthy" and trendy. When retro style and simplicity collide, the national trend is about to emerge. In addition to clothing,

The fonts are full of Chinese style, and the font design in the flat posters is also very interesting. A set of poster designs recently released by Heytea use calligraphy and bold fonts extensively, and these fonts have a very Chinese style feel.

, whether it is calligraphy, Song font or black font, the strokes are relatively thick, giving people a sense of weight. At the same time, the layout of these fonts is also relatively direct, with prominent horizontal and vertical themes. 2. High-saturation color matching refers to the national trend design.

Many people will immediately think of the classic Chinese red, such as the "China Lining" that appeared above. In addition to Chinese red, red, blue, red and green are full of retro classic colors. CP: In fact, in addition to the classic combination of red

, the national trend design will also use various other colors, and the saturation of these colors is relatively high. For example, the Chinese quintessence stationery set jointly launched by Morning Light and Harper's Bazaar: The illustration color scheme used in the new packaging of Jianlibao: 3. Chinese characteristic elements.

The third feature of trendy design is the use of elements with Chinese characteristics. For example, Wangzai milk combines the distinctive clothing of 56 ethnic groups with its packaging; Deluxe milk uses Beijing embroidery on the packaging; and the classic white rabbit.

Shower gel with patterns printed on the packaging: move the common firecrackers, New Year paintings, and couplets during the New Year to posters: as well as classic Hong Kong-style signboards, neon lights and other elements that can also be used in graphic design: Chinese Trend Style / Guochao Style Guo

The rise of the trend ChineseTrendStyle/national trend style When "intelligent manufacturing in China" is slowly appearing in people's vision, "national trend" has become a new direction for the development of domestic products. In 2018, it is called the rise of the new national trend.

In the first year, "China Li-Ning" entered the fashion week, RIO toilet water cocktail became a hit, Lao Ganma joined hands with fashionable clothing to shine, and the Forbidden City crossed borders to create first-class visual fashion and makeup... These unique Chinese

Taste has set off a "new trend" both domestically and internationally, and has become unexpectedly popular with its hard-core Chinese style. More and more authentic domestic products are now available to the public. Earlier, Edison Chen, who has always supported Chinese culture,

He created his own personal brand CLOT in 2004, which also made him a national trendy veteran.

In addition to inheriting Chinese culture, Edison Chen has also been working hard to rectify the name of "Made in China". He once said: "We cannot work under a standard of 'doing this in the Chinese market is already considered excellent'. All work must be done internationally."

All are excellent under the standard. Only in this way can we proudly say that this is made in China." Chen Anqi, a fashion designer who founded the Guochao brand AngelChen, is also a symbol that cannot be ignored in the national trend. Her distinctive and arrogant style.

The design and deviant radical personality constantly subvert people's perception of "Chinese style".

It is the persistence of innovation and change of these time-honored brands and new national fashion brands that allow the seeds of the light of national fashion to grow stronger and stronger, and gradually become a trend.

With the rapid rise of the Millennial consumer group and young people's high recognition of trendy culture, national fashion is leading a new round of innovation and interpreting a new, fashionable and avant-garde lifestyle.

This is also the influence of Made in China, which silently feeds back the Chinese people's sense of identity with Chinese culture and changes their understanding of trendy culture.

How to define national trend? ChineseTrendStyle/National trend style began to rise from domestic trends. When more and more domestic trend brands emerged, a word appeared called "national trend".

The emergence of the concept of "national trend" can be traced back to the popularity of time-honored brands such as Pechoin, Weilong Spicy Tiao, Laoganma and Huili Shoes in the past few years.