1. Unique taste: Zibo BBQ is famous for its unique taste. It uses local specialty pork, mutton and other ingredients, and after special curing and baking process, it tastes delicious and fragrant, which makes people memorable.

2. Affordable: Compared with barbecues in other places, the price of barbecue in Zibo is more close to the people, allowing consumers to enjoy delicious barbecue without spending too much money. This is also one of the important reasons why Zibo barbecue can become popular nationwide.

3. Social media publicity: The initial upsurge of barbecue in Zibo may benefit from the effect of "planting grass" on social media. The video "How to Eat Barbecue in Zibo" released by a blogger named "Mr_ Mu" in Tik Tok received 191, likes and was forwarded 224, times, which attracted a lot of fans' attention and pursuit. The "College Students Group to Zibo for Barbecue" on the hot search list in the same city has even ignited the enthusiasm of netizens, and the search volume has exceeded 5 million. Then, some local barbecue shops in Zibo began to publicize their own barbecues on social media, including the "top-notch" Shepherd Village barbecue, which attracted the attention of countless netizens.

4. Another aspect is that the promotion of traditional culture in Zibo has deepened the awareness and love of Zibo barbecue. As a city with a long history and rich cultural heritage, Zibo citizens tend to be enthusiastic about the excavation and promotion of traditional culture, and Zibo barbecue is one of the hot topics and core contents. Zibo barbecue has become a unique culture in Zibo after several generations of local exercises. It is not only a kind of food, but also an important part of Zibo culture, which has evolved into a unique lifestyle of Zibo people.

Finally, the sudden "out of the loop" of barbecue in Zibo can be attributed to the promotion of modern technology and social media. The popularity of social networks and the rapid development of mobile Internet have provided convenience and impetus for the rapid spread of Zibo barbecue, and at the same time, it has also enhanced the popularity and reputation of Zibo barbecue in China.