Tea Shop Network Marketing Paper

Introduction: Now all enterprises have their own marketing methods, so it is necessary to formulate marketing strategies according to local conditions. Below I will introduce you to the online marketing thesis of tea shop, and welcome you to read it for reference!

Tea Shop Network Marketing Paper 1

As an emotional industry, tea shops are very popular among young fashionistas, and they can make money while taking into account the pursuit of life quality. Many cultural people who are new to business like to run milk tea houses, which makes the milk tea houses rich in humanistic atmosphere and makes them more attractive. In fact, at present, there is an upsurge of operating tea houses in large, medium and small cities in China.

Marketing strategy of tea shop

Now every enterprise has its own marketing method, so it is necessary to formulate marketing strategy according to local conditions. The milk tea network can be summarized as follows:

1. Knowledge marketing

In the era of knowledge economy, the marketing concept of milk tea franchisees should be changed accordingly, that is, the concept of knowledge marketing should be established. It attaches great importance to knowledge, information and intelligence, and wins in the increasingly fierce marketing war with knowledge and intelligence rather than experience. Marketing strategy itself is strategy, and strategy is impossible without knowledge.

second, flexible marketing or personalized marketing

that is, milk tea franchisees can flexibly adjust their marketing activities in time to meet individual needs. This marketing method requires enterprises to face consumers, directly serve customers, conduct marketing according to customers' requirements, and provide different goods or services around different consumers, according to different people, places and times.

third, internal marketing

employees are also the best advertising carrier. They are our best brand spokesmen. Retaining outstanding talents and improving the loyalty of employees is a means to improve the efficiency of enterprises. The sincere work of employees and standard operation are also the magic weapon for the company to win. Paying attention to employees "employees are put first, while profits are second", which is the core concept in the company's mission statement.

iv. internet marketing

the marketing of internet thinking has promoted the opening of milk tea franchise stores the most. Through online marketing on the Internet, milk tea franchisees turn the' flow' often discussed online into the' passenger flow' of offline stores. All people who have followed, commented and clicked on the internet will be regarded as potential customers and included in the database.

when opening the business, carry out peer-to-peer customer marketing on the principle of proximity. When a new store is to be opened, milk tea franchisees can use Internet tools such as Weibo, WeChat and website and CRM customer management system to conduct peer-to-peer marketing of online customer resources in various interactive ways. This method can quickly introduce the surrounding customer resources into the nearest franchise stores, so each new store can successfully warm up, reach and exceed the break-even point passenger demand, and even burst. In this way, entrepreneurs no longer need to spend a lot of money on advertising in newspapers and magazines.

Now, through brand influence and Internet marketing, the surrounding fans will soon know that the traffic can be done immediately when they open the business.

Now we can't live without the Internet, and so can marketing in all walks of life. Similarly, the marketing of milk tea franchisees also needs to use the Internet for publicity. The concept of the Internet has no boundaries, which subverts the traditional model of the previous milk tea catering industry: work hard and earn word of mouth. Until someone knows your brand a few years later, the number of passengers will gradually increase. Tea Shop Network Marketing Paper 2

Sharing photos, delicious food and chicken soup articles in WeChat circle of friends ... interacting with friends in the circle at any time, WeChat has gradually become a way of life.

With the popularity of milk tea girls in Tsinghua University, more and more people pay attention to the milk tea industry. From an advertising slogan: fragrant and fluttering milk tea sells more than one billion cups a year, and the cups can be connected around the world for three times, we can see how many potential business opportunities in this industry. Today, we will talk about the owner of the milk tea shop and how to do the WeChat marketing of the milk tea shop.

The first step is to circle customers:

The milk tea shop has been operating for a period of time. There are already many stable customers. What we need to do now is to invite customers who come into the store every day to our WeChat circle of friends, and establish contact with them, so that these people can think of you every day, become people in his circle, and establish a strong relationship chain.

Specifically, print the WeChat QR code from our store on the color pages of our product promotion to attract them to scan the QR code, so that customers can scan the QR code in the tea shop, which will definitely benefit them. Just give a 2% discount, etc.

The second step is to explore new customers:

The LBS function of WeChat (that is, the location function) can help them do a good job in regional marketing, and use WeChat to find the area with the most concentrated potential customers. The tea shop is very easy to do, that is, go to the university town to find college students, make them friends, communicate and interact with them, and attract them to the store for consumption. When a certain number of WeChat users are added, they will change their personal signatures to their own store names, such as: Tsinghua University Xiaoye Milk Tea Shop.

The third step is to share the sublimated product structure:

When these target customers enter our circle of friends, it is difficult for us to advertise in the circle of friends every day. No, we want to sublimate the product structure. Milk tea girls are not selling milk tea, but women's hearts, women's lives, milk tea girls' love views and so on. You can share some touching love stories and love experiences in your own circle of friends, and encourage friends in your circle of friends to share them. Write "Experience of Milk Tea Sisters in Chengdu University" at the end of each article.

Do intangible sales, as long as customers always remember you, and don't do hard advertising.

Here I just take a tea shop as an example to adapt to the bosses of many individual businesses and do a good job in local WeChat marketing. Clothing stores, toy stores, fast food restaurants, fruit shops, etc.

In the era of WeChat, your customers are all in your mobile phone, so you can do business with your mobile phone. Every new tool of the Internet and the extension of the media will generate new wealth, and of course it will also change the way people do business. ;