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The story of Mibao’s catering brand

Twenty years ago, Taiwanese cuisine was in an era of creative explosion, deeply influenced by Japanese and American food culture. It was also during this period that many subversive revolutions emerged in Taiwanese cuisine. Sexual products are widely praised by consumers. The social trend of freedom and democracy makes every citizen of society willing to accept changes in the old things. Diet, which is related to the foundation of people's survival, also absorbs changes in folk innovative techniques. Many traditional dishes are more in line with the flavor and sentiment of the current era, and Among them, the Taipei East District business district, where land is at a premium, is the core location for gourmet creations.

Taipei East District is a time-honored commercial center in Taipei. In the 1980s, Japanese sushi restaurants and American burger restaurants were established on the site. Luo Xinghui is a native of Taipei. His father, known as One-Eyed Luo, is the founder of the East District gang and a famous gourmet in Taipei. Under the influence of his father, he developed a strong interest in food and resisted his father's pressure15 He entered Taipei Xinghua Vocational College at the age of 10 to further his culinary studies. After graduation, he got his first job at Xiaolong Braised Noodles in East District. His cooking skills in gravy were praised by many gourmets in the neighborhood. After the age of thirty, due to the death of his father and his family's financial difficulties, Luo Xinghui officially set up a stall in Taipei night market, selling tempura osmanthus cake, which was wildly sought after by young people in Taipei. People ridiculed him as the "Big Boss Luo" of Taipei night market.

Luo Xinghui married his wife Zhuang Zhifang right after graduating from high school. Although Zhuang Zhifang was seriously ill and had been unable to have children for many years, Lao Luo never left her. However, the money earned from selling snacks such as tempura osmanthus cake was not much, which was far from enough to treat his wife's illness. One day when Lao Luo came home, his wife felt heartbroken when she saw his tired face, so she warmed up the half-cold minced meat. The hungry Lao Luo picked up two pieces of cold rice cakes in the bowl, sandwiched them with minced meat, and ate them. His wife said this was the hamburger for us poor people. When Lao Luo heard this, he immediately became interested, and he had an idea and found his neighbor overnight. The blacksmith used old parts to assemble the first rice cake pressing machine. "Rice burger!" As Lao Luo first shouted at the East District Night Market, this Chinese-style burger with braised pork and three-cup chicken became crazy popular, and its affordable price allowed many migrant workers and poor students to satisfy their hunger. For more than 20 years, Lao Luo has shouldered the responsibility of feeding ordinary people. He has traveled to Kaohsiung, Hualien, Taoyuan and other places many times to research rice varieties, and worked with fellow gourmets to improve many traditional dishes so that they can be perfectly integrated. Combined with the taste of rice cakes, there is a legend in Taipei - Lao Luo fed a generation with rice burgers. In 2000, Lao Luo became ill due to overwork and unfortunately passed away. His adopted son inherited his business and continued to work hard in the East District. Although today, many rice burger brands have appeared in Taiwan, many of which are already on the market, but this exquisite and The fresh friendship and taste are still the best choice for many authentic Taipei people.

Lao Luo supported his adopted son Luo Tianren with hard work. He graduated from the Department of Commerce of Taipei National University and was very ambitious. After seeing his father working so hard for many years, he had long wanted to use this set of rice. Bao's creative secret recipe is modernized and standardized, allowing people in more places to taste his father's genius ideas and the quality that has been refined over the years.

Luo Tianren got involved with Tianliang Catering through a friend's introduction at a business forum. After getting to know each other, he decided to hand over his father's dream to Tianliang Catering and realize the East District Rice Burger through more professional and modern strength. Brilliant tomorrow! After careful creation by dozens of experts, the popular and concise brand Mibao came into being. It will definitely inherit the heart and creative spirit of Mr. Luo from the East District to move towards a better tomorrow!< /p>