First, to make a good short video with food copy, we can consider the following aspects:

Content selection: firstly, we need to select food content, which can be selected according to different scenes and purposes. For example, you can choose different contents such as cooking process, introduction of ingredients and restaurant experience.

video conception: after determining the content, you need to conceive the video and consider how to make the audience better understand the food content. You can consider shooting angle, lens switching, music coordination and other factors.

copywriting design: when making videos, it is necessary to integrate the food copywriting with the pictures, so that the audience can better understand the food content through the words and pictures. You can add short, accurate and vivid text descriptions to the video.

emotional expression: in addition to showing the food itself, we can also consider attracting the audience through emotional expression. For example, you can express your love for food and appreciation of cooking skills.

video editing: finally, the video needs to be edited, toned and dubbed by video editing software to make the video more vivid and interesting, and arouse the interest of the audience.

to sum up, in order to shoot a short video with a gourmet copy, it is necessary to select good content, conceive a good picture, design a good copy, express good feelings, and edit the video.

Second, give an example:

Content selection

When selecting food content, you can consider the following aspects:

Introduction of ingredients: you can introduce some special or interesting ingredients, such as seafood, seasonal fruits and special pasta.

cooking process: show the cooking process, such as barbecue, frying and cooking, which can attract the attention of the audience.

restaurant experience: introduce interesting restaurants, delicious meals and beautiful dining environment.

food culture: introduce the food culture in different regions and the stories behind the food, such as the historical origin of food culture in China and food culture in different countries.

video conception

after determining the content, you need to conceive the video and consider how to make the audience better understand the food content.

shooting angle: use multiple lenses with different angles, such as close range, overlooking, side shooting, etc., to show the food content.

shot switching: different shot switching methods, such as fast switching, slow switching and tracking shots, are adopted to increase the sense of rhythm and movement of the video.

Music coordination: Select appropriate background music, so that the audience can better understand the emotional expression and picture atmosphere of the short video.

copywriting design

adding short, accurate and vivid text descriptions to the video can make the audience better understand the food content.

font selection: select a font that matches the video picture, for example, use a contrast color scheme to improve the reading rate.

language expression: use short and vivid language expression, such as humorous language form, to increase the audience's interest.

subtitle appearance time: the subtitle appearance time needs to be coordinated with the screen switching, such as displaying the name and characteristics of ingredients when displaying ingredients.

emotional expression

expressing emotions in the form of delicious food can make the audience sing.

Love life: show the connection between food and life, for example, show the love for life by showing all the details needed for food.

Experience culture: Experience

Brand promotion by showing the food culture in different regions and the stories behind it

For businesses, short food videos can also be used to promote their own brands, such as adding brand logos and store logos to the videos.

clear brand: the brand needs to be clearly displayed in the video, such as adding brand Logo, store logo, etc.

Display characteristics: By displaying the characteristics of food, the audience can understand the characteristics and style of the brand.

Arouse interest: attract the audience's attention through short videos, so as to arouse their interest in further understanding and paying attention to the brand.

The above are some aspects that can be considered when making short food videos. Of course, the specific production methods need to be adjusted and optimized according to different situations and purposes.