Martha 1998, the founder of Guangzhou Yuni Media Co., Ltd., was born in a rural area of Zibo. Her family is poor. After graduating from junior high school, she dropped out of school and went to Beijing to make a living. She started from scratch and led her subordinates to set up their own fish media company three years later. Sister Martha, whose real name is Zhang Masha, comes from Shaoxing, Zhejiang Province, and is a girl born after 1980s. Sister Martha herself is tall and beautiful, and often shows her fashion clothes in videos. Her shop-visiting videos are based on truthfulness, uniqueness and fun, and have attracted a lot of attention. Sister Martha is trying to make a video of exploring the store. Some people may think it is easy to explore store videos, but a lot of efforts have been made behind them. As a white-collar worker in the workplace, Martha's working hours are also very tight every week. Shopping and video shooting are often after work and weekends. Not only that, video production also needs technical support such as editing and sound effects, and Martha herself will learn these technologies by hand.