mind map
The hawking sound floating from the depths of the alley and the bitter, fragrant and slightly sweet taste of "Wang Lao Ji" constitute a "collective observation" of daily life in Guangzhou. Perhaps, this unclear smell is the "body odor" of Guangzhou Iraqis. The lead has been washed away, and the fragrance remains the same. ...
Recalling his childhood home life, Mr. Zhu Ziqing said that his hometown Yangzhou was cold in winter and didn't burn kang, so his father cooked some tofu with an old kerosene stove. In the dim light, brothers and sisters watched the water bubbling in the pot, the fish's eyes floated slowly, the tofu glowed in vain, and everyone rubbed their hands happily. As for the warm and slippery tofu, it is another kind of happiness.
Speaking of now, the context and content have changed. Yangzhou-Guangzhou, all year round, tofu-Wang Laoji herbal tea, happiness and expectation of happiness, as well as the simple warmth unique to family life, are all permanent.
My understanding of Guangzhou also has this "procedure": I first learned about Guangzhou in the great history, and then gradually got a glimpse of the city's "civic culture" and "rational life" status from only a few film and television themes, such as Huang Feihong and Tieqiao III.
As for herbal tea, it is even more ridiculous. People in Jiangsu and many other places call boiled water "tea", and "herbal tea" means "cold boiled water", so there is something like "Do you want tea in your tea?" 1977 When Hong Kong returned to China, there was a TV series "The Story of Hong Kong", which included "Adai Herbal Tea". At that time, I was still in my hometown. I wonder if cold boiled water can cure diseases and sell money.
When I arrived in Guangzhou, the word "getting angry" appeared frequently, and I understood why a liquid with ugly color and almost bitter taste enjoyed such a status in southern culture. The production, sale and consumption of herbal tea, as well as the emotional factors attached to it, have become indelible "cultural birthmarks" after hundreds of years of accumulation.
I felt a contradiction in the interview. What Wang Lao Ji presented to me was not so much an old brand as a modern enterprise. This can be seen from its few characteristic herbal tea shops in the urban area.
Regarding the memory and understanding of time-honored brands, I think Yu's description of Changjinyuan draft bank in Shame on Shaanxi is a classic. The so-called inheritance and development, innovation and innovation all depend on the subjective consciousness. Just like in the game, some people's qualifications are too poor, although their experience value is high, but they can't be transformed into internal knowledge and quality, and will eventually be eliminated. Wang Lao Ji herbal tea, with high qualifications and rich experience, has taken a new path.
Based on my personal understanding of taste bud philosophy, the faint, cool bitterness mixed with a little sweetness not only has the practical effect of reducing fire, but also helps one to reflect calmly. I know Saddam likes bitter tea best. It must be cool. There's another person. Who is it? Ku Mozi in "Eight Dragons" is used to drinking bitter brick tea in the western regions, and actually thinks that Biluochun is poisonous. I really don't know who doesn't understand amorous feelings!
A journey of discovery
Continue the previous relationship.
Many years later, this scene will be a meaningful commemoration for me personally.
At noon in late July, the hour hand pointed to 1 1: 40, and I stood on the thick lawn of Yangcheng Pharmaceutical Co., Ltd., Jiangcunqiao Guangzhou Pharmaceutical Group, Baiyun District, speechless. It's scorching in the distance, and my portable thermometer shows "32 degrees Celsius". However, the noise, heat and dust in downtown Guangzhou have gradually faded in my mind. The cool breeze, the shade of trees and the singing of birds in the mountains of Baiyun Mountain, and the different kind of medicine incense from the hospital, tell me that my understanding and perception of "Wang Lao Ji" has made essential progress.
"Jiangcun" is naturally not the place where Mr. Fei Xiaotong diligently investigated, but the place where "Wang Lao Ji" was reborn. It's only 55 minutes from Guangzhou Avenue, and I seem to have experienced a "cultural journey" through time and space. In my rambling memory, countless original external and distant written information about time-honored brands and traditional cultures are instantly vivid and vivid. They penetrated my sensory valve and merged with me, as if the knowledge and imagination had originally come from myself.
Modern factory buildings and high-end process equipment can only give me a plane experience of advanced technology. The concerned manager told me the story of "Wang Lao Ji" in the distant years and moved out the dusty information pictures. What makes me most gratified is the book "Entrepreneur Tradition" compiled by "Wang Laoji" in Hong Kong, which fully shows the historical consciousness of relevant parties. The cultural symbols symbolized by "Wang Lao Ji" in the eyes of overseas Chinese can also be seen here. Perhaps because of the traces of its primitive agricultural civilization, it can form the "unconsciousness" of specific regions and ethnic groups better than large industrial products such as Coca-Cola.
The year 174 that "Wang Lao Ji" has gone through is undoubtedly the period of the greatest changes in Guangdong, Guangxi and even China. The imprint of all times, the rise and fall of honor and disgrace can be reflected in the development of "Wang Lao Ji" enterprises and brands. All kinds of legendary narratives about "Wang Lao Ji" not only record the life form of a daily health care product, but also give us a glimpse of its long-term nourishment to the regional life culture.
I'm not from Guangzhou, and to this day, the language problem has not been solved. In my opinion, the only way to communicate effectively is to stare. Nietzsche gets the pleasure of "superman" by "staring" into the abyss of his heart; What about myself? Through the mutual "gaze" with Guangzhou, I let myself enter each other. If Guangzhou is a sea, I am not a grain of sand, just a drop of seawater. I smell the smell of "Wang Lao Ji" in the surrounding seawater, which can "cool down" Guangzhou, which is easy to get angry.
Several series of fragments of this life
I am particularly interested in several periods and details in the development of "Wang Lao Ji". Of course, it is all personal understanding.
Wang Zebang, founder of Wang Laoji.
"Wang Lao Ji" was founded by Wang Zebang on 1828 (the ninth year of Daoguang). There is nothing special in the world this year. Magalny and Yammester visited more than ten years ago or even earlier, and Tolstoy was born in this year.
Legend has it that the source of traditional Chinese medicine "Wang Lao Ji" was passed on to Wang Zebang by a Guangxi native, while Taoism was a belief born and raised in China. This seems to imply that "Wang Lao Ji" is the crystallization of China culture and medicine, which is different from Hong Xiuquan's establishment of "worshipping God" under the influence of western missionaries. I am also noncommittal about the statement that Hong Xiuquan drank "Wang Lao Ji" to save his life when he went to the exam.
More interesting is the story of Lin Zexu. 1839, Wen Gong came to Guangzhou to ban smoking, suffering from wind-heat cold, and the accompanying doctors did not have a good prescription. Wen Zhonggong heard that there was an effective "Wang Lao Ji" for treating wind and heat, so he came to Wang Zebang's drugstore in Shisanhang incognito and only ate a pack of colds. Since then, the name of "Wang Lao Ji" has greatly improved. Not to mention the influence of celebrity effect on brand communication, here "opium" and "herbal tea" have formed an interesting opposition: the former is addictive, toxic to body and mind, and there is a "silver shortage and weak soldiers"; The latter medicine tastes bitter, so it is no wonder that it has become the favorite of residents in South Guangdong.
On the site of the earliest herbal tea shop in Guangzhou, what stands now is the "New China Building".
At 4 o'clock in the afternoon, I stood in the sunshine in front of the new China Building in Jingyuan Street, and the traffic behind me seemed to be far away. I know that there is the earliest "Wang Lao Ji" herbal tea shop here, which was destroyed by Japanese artillery fire in the 1938 Guangzhou campaign. This is really heartbreaking. The Japanese killed my people, occupied my land and restored my cultural lifeline. I remembered the sadness and desolation of Mr. Zhang Yuanji when the Commercial Press was destroyed by the Japanese in the Battle of Songhu. The old man said to his son Zhang Shunian, "Don't forget this hatred." What can a husband say when the country and family are so lucky?
The new China Tower stands tall, surrounded by people and cars. I carefully asked a few passers-by if they could know the previous history here, and their reaction was the same-I don't know! My reaction was the same, as if nothing had happened!
I came to Renmin South Road again, a "Wang Lao Ji" herbal tea shop with a narrow facade and Lingnan characteristics. In front of the polished copper pot, several elderly children surrounded the waiter. An older child was holding a 10 yuan coin in his small hand and talking in a clear children's voice. I don't know much about Guangzhou dialect. Should be "invited" a few companions to drink seven star tea. This situation reminds me of the joy of making tea with thin white sugar when I was a child.
Today's herbal tea shop is still "an honest Wang Lao Ji, clearing away heat and toxic materials, eliminating summer heat and dampness".
For me, knowing that Guangzhou is synchronized with herbal tea, the "Wang Lao Ji" herbal tea shop at a T-junction in Wuyang New Town is my favorite. After the interview, I'd like to have a cup of safe tea here to relieve swelling or exogenous diseases, and take a closer look at the words "Honest Wang Laoji, clearing away heat and toxic materials, and removing summer heat and dampness" on the lintel. I feel that this is similar to the most commonly used couplet of overseas Chinese, "Tianzeng Life, Spring is full of time", which is full of the warmth of traditional culture. In Guangzhou, coolness is indispensable in warmth.
Wang Laoji has been sitting watching Yun Qi.
I respect the tradition of pragmatism and openness in Guangzhou, but I always think that this city lacks the habit of self-summary and speech. Therefore, when Qi Maolin, vice chairman and deputy general manager of Yangcheng Pharmaceutical Co., Ltd., talked to me about the relationship between Hegel's historical philosophy and enterprise survival strategy, it was not difficult to imagine my consternation.
Among many time-honored health products in Guangzhou, the formula of "Wang Lao Ji" is the only one approved by China Pharmacopoeia. Since the advent of 1828, its herbal tea shops have been in Guangxu for four years at most (1878), and reached more than 100 in Guangzhou, but now there are only a few herbal tea shops in the province. The reason is very simple. Now, the business model of pharmacy sales is basically adopted.
The business registration certificate issued by Wang Laoji in the Republic of China 17.
Hong kong wanglaoji headquarters-g/f, 2 a yabadian street.
"Wang Lao Ji" is also very famous in Hong Kong, which is the pioneering achievement of the descendants of "Wang Lao Ji". In the mainland, it was handed down from generation to generation by Guangzhou people. Among the 27 time-honored brands recognized by the Guangzhou Municipal Government, there are 4 pharmaceutical brands: He Jigong, Chen Liji, Pan Gaoshou and Jingxiutang. However, "Wang Lao Ji" has the largest market share, and the annual sales of boxed drinks, bagged granules and herbal tea produced by Goat City Pharmaceutical reached 1 100 million. There is also Jiaduobao founded by Chen Hongdao, a native of Chang 'an Town, Dongguan, which produces canned "Wang Lao Ji" with an annual performance of 300 million yuan. Its goal is symbolic: to produce "Coca-Cola in China".
1925, Wang Laoji tea bag participated in Wimbledon exhibition in London, England.
Qi Sheng is obviously satisfied with the transformation effect of modern enterprise system on tradition, one is technological innovation, the other is the improvement of business model. The current "Wang Lao Ji" comes from Guangdong, Guangxi and Jiangxi. With the help of constant temperature, constant humidity and aseptic operation, the efficiency is extremely high. They have now reached 100% in more than 2,000 pharmacies in Guangzhou, expanding the main sales area from Guangdong and Guangxi to Hunan, Hubei and Sichuan, and the "three stoves" along the river are within their target range. They just held a large-scale trade fair in Changsha, attended by Lv Qin and Xu Yinchuan, the national chess players of our province, as "image ambassadors", and now 70% of more than 500 pharmacies in Changsha are on the shelves.
Qi Sheng told me that the glory of the past is more likely to become a burden, and getting old is not necessarily good. It is tantamount to self-destruction to abandon the useless properly and not seek change. Reform pays attention to survival of the fittest. Guangzhou time-honored brands generally face the same dilemma. The reason why "Wang Lao Ji" can sit and watch Yun Qi is because he keeps pace with the times.
Speaking of time-honored brands, our consciousness "flowed" to last year's TV series "Dazhaimen", which was set in Beijing's time-honored brand "Tongrentang". Qi Sheng said happily that they were going to shoot their own series with a budget of 400,000 and 20 episodes. Now Shi, the chairman and general manager of Yangcheng Pharmaceutical, has gone to "Wang Lao Ji" in Hong Kong to discuss this matter, and relevant scripts are being written. Taking years as history, events as latitude, and "Wang Lao Ji" as the company and brand as the breakthrough point, this paper focuses on the changes of urban cultural life in modern Guangzhou.
I was infected, too. Actually, I don't like "Big House Gate". The dialogues in Beijing movies have no aesthetic value. And Chen's expression and theme setting always make me feel a strong stale atmosphere of family system. I feel the same way about the popular Kangxi Dynasty in recent years. Therefore, I look forward to a new look of Nanpai citizen culture.
Anecdotes of doctors
One herb cures one kind of pain.
Guangdong people like to drink herbal tea, just like Americans like to eat vitamin drugs, which is a good habit formed in unfavorable climate. Where there are Cantonese people, there are herbal tea shops. Guangdong has had three treasures, litchi, roasted goose and herbal tea shops since ancient times. This "three treasures" has become a specialty of Lingnan.
There are many herbal teas in Guangdong. According to historical records, the most famous one is Wang Laoji herbal tea, which is mainly made of local medicinal materials. The water bowl herbal tea was first introduced, which was initiated by Wang Zebang from Heshan on 1828 in Jingyuan Street, Guangzhou Line 13. At that time, that area was not only a place where businessmen gathered, but also a place where dock porters and rickshaws moved. Those who get angry in business disputes, do heavy work in the scorching sun, drink too much in social activities, get wet in the summer of long-distance trafficking, eat too much barbecue and fried, or have a sore throat, all like to spend two copper coins to buy a bowl of Wang Laoji herbal tea to disperse. Therefore, the demand exceeds supply. Soon, many vendors of Wang Laoji herbal tea appeared in the city, and many Wang Laoji herbal tea carts sold along the street became the first in Guangzhou. As the saying goes, "One side of the water and soil raises one side, and one side of the herbs cures one side of the disease." At that time, there was a folk song: "Drinking Wang Laoji often will starve a hundred doctors." As we all know, Wang Laoji is synonymous with Guangdong herbal tea.
Historical legends
Take on the responsibility of a man.
184110/On October 20th, the Humen War broke out, and the Qing Dynasty had to urgently dispatch the prefect of Hunan, Xiangfu, to help. However, after Xiang Jun arrived in Guangdong, he was acclimatized, ate too much pepper and got angry and fell ill. The original defenders were thirsty, had difficulty breathing and were in a crisis in the war. Under the appeal of local soldiers and civilians, "Wang Lao Ji" sent all the ingredients of herbal tea to Humen and Huangpu, and directed the villagers to boil herbal tea in dozens of big copper pots for a few days, and the medicine was cured.
The forerunner of China's entry into WTO.
184 1 year, the British army broke through the Humen fortress and went to Sanyuanli to do evil, which was repelled by local farmers and caught in heavy rain. Many people are ill. Guangzhou officials of the Qing government suggested that they drink a bowl of Wang Lao Ji herbal tea in Jingyuan Street every day. As a result, these soldiers recovered in three to five days. Since then, "Wang Lao Ji" has become famous overseas, and overseas Chinese who brought Wang Lao Ji herbal tea to the Commonwealth region have received preferential treatment of duty-free release. This paper describes the Travels of the New World written by Liang Qichao during his visit to the United States from 1898 to 1903. "Westerners like to use Chinese medicine, so it is often enough to get rich. There is so-called Wang Lao Ji herbal tea. In Guangdong, each copper coin is affixed with two pence, and it costs five to ten dollars to sell to westerners. He can make an analogy. "
"Wang Lao Ji" is a good omen for heaven.
1925 10, Mao Zedong lives with his mother Yang Kaihui and their two sons at No.38, Qian Miao West Street, Dongshan. One day, I chatted with Chen Duxiu, secretary of the Guangdong District Committee of the Communist Party of China, and asked Chen about the meaning of the word "Wang Lao Ji". Chen's explanation is, "Under the guidance of Marxism-Leninism, the ancestor, * * * is the teacher of kings and has the support of ordinary people, which in itself is a good sign. Run's brother came to Guangdong to run a peasant movement workshop, and it was Zhenghe Avenue. This is the only way to become an epic ... "
The Great Revolution failed and Chen Yannian died. 1928, Mao Zedong went to Sujiapo, Yongding County, Fujian Province for recuperation due to illness. When he thought of Guangzhou and Chen Yannian, he asked He Zizhen to buy this herbal tea. Later, he found Wang Laoji through the underground traffic station, and Mao Zedong gradually recovered. Standing on Sujiapo overlooking South Guangdong, he was deeply touched and casually sang "Picking Mulberry Seeds":
"Life is easy to get old, Chongyang every year, and now it is Chongyang. Battlefield yellow flowers are particularly fragrant; The autumn wind is strong in a year, not like spring, but better than spring, and Wan Li is frosty. "