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Causes and manifestations of the rise of farmhouse music

Farmhouses are widely distributed in the suburbs of cities, which are characterized by agriculture and rural consumption. They are also the general names of suburban leisure and holiday ways. Why are farmhouses emerging? The following is the arrangement I made for you, hoping to be useful to you.

What are the reasons for the rise of farmhouse music

? Farmhouse? The embryonic form of tourism comes from rural tourism at home and abroad, and combines the unique rural landscape and folk customs in China, so it has a distinct local brand. At the same time, it is also the diversification of people's travel needs, the increasing leisure time, the gradual improvement of living standards and? Civilization disease? 、? Urban disease? The inevitable product of intensification is a typical example of the transformation of tourism products from sightseeing level to higher level of vacation and leisure.

Rural tourism has a history of more than 3 years abroad, and some developed countries in Europe and America have successfully carried it out. In the early 196s, Spain, a big tourist country at that time, renovated the castle in the countryside and turned it into a hotel to stay past guests. This kind of hotel was called? Pareto State Inn? ; At the same time, large farms and manors are planned and constructed, providing hiking, horseback riding, gliding, mountaineering, rafting, participating in farming activities and other projects, thus creating a precedent for rural tourism in the world. Since then, rural tourism has been advocated and developed in the United States, France, Poland, Japan and other countries. In 1996, the total income of rural inns in the United States was $4 billion. In 1997, 18 million people in the United States went to the countryside and farms for their holidays. There were 1,5 sightseeing farms in the eastern part of the United States alone, and there were many pastures dedicated to tourism in the western part. At present, more than 16, farmers in France have set up family hotels and launched farm tourism. 33% of the tourists in the country choose to spend their holidays in the countryside. Rural tourism receives 2 million tourists every year, which can bring farmers 7 billion francs in income, equivalent to 1/4 of the national tourism income. In European and American countries, rural tourism has reached a considerable scale, and has embarked on the track of standardized development, showing great vitality and great development potential.

in China, rural tourism in the true sense began in 198s, and it came into being under the guidance of special policies to help the poor through tourism. However, due to its late start, it is still in its infancy. At present, the development of rural tourism in all parts of China is developing in a comprehensive direction integrating sightseeing, investigation, study, participation, recreation, leisure, vacation and entertainment. Among them, the rural tourism projects with the highest participation rate and revisiting rate of domestic tourists are: Live in a farmhouse, eat farmhouse meals, do farm work and enjoy farmhouse music? Folk customs tourism for the content; Agricultural picking tourism with harvesting various agricultural products as the main content; Rural festival tourism with folk traditional festival activities as its content.

Thus, farmhouse tourism is a form of rural tourism, and it is a new tourism project that combines traditional agriculture with tourism.

China's farmhouse music originated in Chengdu, Sichuan, and its specific locations are Qingcheng Mountain, Pixian County and Wenjiang in Dujiangyan City. Later, it developed to the whole Chengdu Plain, Sichuan Basin and even the whole country. Really? Farmhouse? Named rural tourism began in 1987 in the leisure capital? Peach Blossom Festival held in the study village of Longquanyi, a suburb of Chengdu. This Peach Blossom Festival combines farming activities, rural pastoral scenery, local folk culture, rural folk houses and settlement culture with modern tourism, vacation, leisure and entertainment, forming a brand-new tourism form.

the performance of farmhouse music

1. Farmhouse garden type. Take Nongke Village in Youai Township of Pixian County and wanchun town in Wenjiang County as the representatives. Where is this located? National ecological demonstration zone? It is a well-known production base of flowers, bonsai, seedlings and pile heads in China. Farmhouse? Originated here. It embodies the main characteristics of peasant leisure tourism in the western Sichuan plain, showing? Farmhouse? The great charm.

2. ornamental flowers and fruits. It is represented by the amusement of farm orchards in the eastern suburbs of Longquanyi, such as Shuxue Village, industrial and rural areas, peach blossom ditch and Apple Village. Longquanshan fruit is exported to the whole country and even overseas, and fruit income is the economic pillar of Longquanyi District. However, in recent years, the flower and fruit sightseeing tour, which takes peach (pear) flowers in spring and early fruits in summer, has greatly exceeded the fruit income; Selling fruits is not as good as selling flowers, which makes people feast their eyes first, and then eat their food. Some tourists also make an appointment to bring their families and children to experience picking them in the trees themselves, so that they feel that flowers and fruits are fresh and experience a kind of fun, which reflects the evolution of people's consumption concept. After improving its scientific and technological content, Longquanshan fruit made great efforts to improve its cultural content, and developed sightseeing agriculture on the basis of traditional agriculture, which opened a new idea of making a fortune in Yilinshan District.

3. Hostel type in scenic spots. It is represented by natural scenic spots such as Qingcheng Houshan in Dujiangyan, Chaoyang Lake in Pujiang County, Yinchanggou in Pengzhou City and Xiling Snow Mountain in Dayi County. Low-grade farmhouse hostels are cheap, and tourists feel as if they have moved their home to the scenic spot, spending money on living at home and enjoying the natural environment of the scenic spot. Farmhouse? Therefore, it is welcomed by low-income tourists.

4. Garden inn type. It is represented by Nibotuo Scenic Area rebuilt by Xindu County Farm and Dongyue Fishing Village rebuilt by Qianjin Farm in Qionglai City. Transform agricultural production organizations into tourism enterprises, make agricultural land into garden-style buildings through greening and beautification, and make it higher in grade than? Farmhouse? A leisure and entertainment place lower than a resort. Write a glorious stroke for modernization.

5. gourmet shopping type. Take Lotus Island Scenic Spot in Yangcheng Lake, Suzhou as an example, and take advantage of the unique geographical advantages of Yangcheng Lake. The famous Yangcheng Lake hairy crabs at home and abroad are special guests. Transform fishery production into tourism mode and gourmet mode. Make it different from ordinary farmhouse music.

6, the package type.

More and more city people yearn for rural life, and they like to live in the countryside for a while, and it's fun to cultivate their health. Is the farmhouse music on Xishan Island in Suzhou launched? Food and shelter? Our packing project allows you to enjoy distinguished treatment in Xishan Island, and also eliminates some trivial matters in your trip, making this trip easy and happy.

this is a popular service project of farmhouse music in recent years. Suzhou Taihu Xishan farmhouse music is more affordable, and this service package is very popular with tourists. Farmhouse meals are charged according to the per capita standard. How much money each person pays to the boss, and the boss will arrange meals and accommodation for you three times a day. When you are hot, all the dishes you eat are arranged by the store. If you want to eat other dishes, you can order something else, but you have to pay extra for it.

Accommodation means: breakfast, lunch and evening meals plus one night, generally more than 1 people, and accommodation and catering are calculated separately for less than 1 people. Of course, some farmhouses also engage in special circumstances. It is more cost-effective to adopt the way of food and clothing relative to the team, and it is also convenient for the group AA system. However, if you use air conditioning, you need to charge for food, food and shelter. Generally, 1 yuan is alone for 24 hours.

Problems in the development of farmhouse music

1. The food safety problem is outstanding.

many tourists prefer to travel in groups or in groups? Eat farmhouse meals and taste farmhouse tea? . Some tourists even buy on the spot? Farmhouse? Livestock and poultry such as pigs, sheep, dogs, chickens and ducks that are still being raised in the park are required to be slaughtered on the spot and cooked. In fact, there are many hidden problems in this practice. The livestock and poultry slaughtered on the spot are almost not quarantined by the inspection and quarantine department, and the hidden diseases cannot be distinguished between tourists and operators. And? Farmhouse? There is also a lack of formal disinfection measures for kitchens, bowls and chopsticks in China, and it is difficult to meet the consumption requirements and hygiene standards comparable to those of urban restaurants without the supervision of health and epidemic prevention departments. Some outlets even sell protected wild animals, such as wild boar, snakes, frogs and other animals, which are prohibited from being sold.

2. The safety of scenic spots is worrying.

because most of the? Farmhouse? With small scale and backward infrastructure, most rural tourists are complaining about the difficulty of parking in scenic spots and the lack of security personnel and measures in parking lots after returning from tourism. ? Farmhouse? Many scenic spots are developed by village collectives or private owners themselves. The setting of scenic spots and the planning of safety facilities do not even have the most basic guiding signs. Letting tourists enter them is like a headless fly wandering around, which is particularly dangerous when there is a large flow of people. Yes? Farmhouse? There are not even relevant management systems and precautions, and some tourists are even bitten by dogs and scratched by cats.

3. The service needs to be improved.

The tea you ordered can't be served for half an hour, and the owner of the traffic jam can't be found for hours. Some even don't have a fixed parking place, and most of them park by the road and at will. ? Farmhouse? Although it has been about five years since its development, service improvement is still the biggest problem. Short legs? It is becoming more and more prominent. According to the survey, it is recognized by the international tourism industry that more than 8% of the tourism profits come from? Repeat customers? .

How to develop farmhouse music

1. Organize and promote it.

including the promotion of scenic spots, focusing on key scenic spots, driving, radiating and absorbing farmers from surrounding villages to participate in tourism reception and service.

2. government promotion.

The planning and design of rural tourism will be led by the government, and funds will be invested to develop core scenic spots, and social funds will be absorbed to encourage and guide farmers to participate in tourism reception services.

3. company promotion.

that is? Company+farmers? The mode of operation, the introduction of preferential policies, the introduction of enterprises with economic strength and market operation ability, improve infrastructure construction and environment, guide and organize farmers to carry out local customs, fishing culture, farming culture and other tourism activities.

4. Carefully plan and strengthen supervision.

Pay attention to integrity and continuity, and give full consideration to local natural features, characteristics and cultural characteristics. At the same time, we should supervise every detail of rural tourism and farmhouse music, strengthen the training and education of tourism professionals and rural tourism collectives, improve their service quality and level, and enhance their service brand and image.

5. Highlight characteristics and own advantages.

For example, highlight the regional customs and traditional cultural advantages of rural areas, and explore cultural connotations such as ancient villages, ancient towns, historical sites and allusions; Highlight the regional characteristics, and reflect the regional customs, styles and customs as much as possible in the design of architecture, diet, life, farming and even tourism activities. At the same time, we should also focus on highlighting the characteristics of green, environmental protection, leisure and entertainment.

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2. farmhouse music business planning book.