How to shoot food advertisements: close-up shots, overhead shots, and highlight the depth of field theme.

1. Close-up shooting

We often see close-ups in some food promotional videos. These partially enlarged shots not only highlight the details of the food clearly, but also enhance the visual impact of the shots, allowing the audience to intuitively feel the deliciousness of the food as much as possible. There are also some close-up shots that highlight the details of the food, allowing professional gourmets to see more details and increase their appetite.

2. The method of overhead shooting

It can be said to be a commonly used angle when shooting food promotional videos. Shooting from top to bottom can fully display the entire environment, and the food is matched with The beautiful scenery gives the promotional video an elegant look. The main point to pay attention to is the source of light. If the light direction is too concentrated, half of the lens image will be too bright and the other half will be too dark.

3. Highlight the theme of depth of field

Depth of field is to highlight the things to be expressed through reasonable blur. When shooting, you need to arrange some unique environmental backgrounds to render the atmosphere, but excessive arrangements can easily blur the key content, making it difficult for people's eyes to capture the core.

Things to note when shooting food advertisements

1. The level of the food screen

When shooting a catering promotional video, if the level of the screen object is not handled well, it will cause tilting. When photographing food from the front, the horizontal plane of the food should be parallel to the upper and lower sides, or the vertical line of the food should be parallel to the left and right of the camera.

2. Fluency of panning

When novices use the camera to pan, the panning route will be wavy due to carrying the machine, and the picture will rise and fall. Panning is uneven, sometimes fast, sometimes slow or intermittent. In a single light, everyone knows how to adjust the color temperature. But how to adjust the color temperature under mixed light sources, especially outdoor light sources and iodine tungsten lamps, is a difficult problem for many beginners.

3. Matching of catering food props.

If you want to shoot a good promotional video, you must first work on the props. For example, in the food video shot by Li Ziqi, a kitchen was carefully built, and all the tools for washing and cooking were equipped one by one. The art of food photography also pays attention to the expression of the color and subtle texture of the subject.