Business plan is an all-round business plan, the main purpose of which is to submit it to investors, so that they can judge the enterprise or project, so that the enterprise can obtain financing. The following is my carefully compiled rural e-commerce business plan for your reference, hoping to help friends in need.
Business Plan of Rural E-commerce 1 I. Project Content
This project mainly aims at the present situation of agricultural development and national handicraft products in Danzhai County, and establishes the network information service of agricultural products and national handicraft products sales by using increasingly perfect e-commerce, aiming at solving the current situation that the information infrastructure of agricultural products and national handicraft products in our county is backward, the degree of networking is low, and the information exchange and sharing are not smooth, which leads to the difficulty in trading agricultural products and national handicraft products. Through network technology, the sales of agricultural products and ethnic handicrafts can get rid of the problems of exploitation by middlemen and unsmooth market information. This project mainly combines the present situation of agricultural development in Danzhai County, and establishes agricultural product sales network information service with the help of e-commerce platform. The purpose is to help Danzhai agricultural products go out, enhance the influence of Danzhai agricultural products, and accelerate the economic development of Danzhai county.
Second, the project background
With the rapid development of China's economy and the acceleration of urbanization, people are increasingly pursuing a high-quality life. Food is the most important thing for the people, but today's food safety is worrying, the quality of agricultural products on the market is mixed, and there is no unified management and supervision. In this social background, agricultural products with original ecological characteristics are increasingly favored by people. At present, the sales of agricultural products in Danzhai County are limited to offline, and there is no unified e-commerce sales platform. There is an urgent need to build a unified and standardized e-commerce platform to help Danzhai agricultural products go out, increase sales and accelerate the economic development of Danzhai County.
Third, the project development prospects
1, favorable external macro environment
The country attaches great importance to the issues concerning agriculture, countryside and farmers, and information technology and e-commerce are more and more deeply involved in people's lives. The application of e-commerce in agriculture in China has been more and more extensive: the informationization of agricultural products wholesale market by the National Development and Reform Commission, the importance attached by the Ministry of Agriculture to agricultural informationization and active support policies, and now the development of agriculture can make a new breakthrough in the existing economic development level in China; The external force of economic globalization is more conducive to the export of agricultural products.
2. Demand to drive independent innovation in agricultural products market.
The basis of industrial development is production, but market and circulation are the key links to determine industrial development. Poor circulation of agricultural products has become one of the important factors that hinder the healthy development of agriculture and rural economy, affect farmers' income and even rural stability. It is difficult to deal with the structural, seasonal and regional surplus of agricultural products in agricultural products trading. From the circulation link, there are two main problems: First, the information is not smooth and blindly follow the trend. The backward market information formation mechanism and information dissemination means make farmers lack the guidance of market information. Second, the trading means of agricultural products are single, and the management of the trading market is not standardized. Therefore, the urgent task is how to solve the problems of smooth information and market forecast and avoid unnecessary losses as much as possible. This requires creating a platform to solve this problem. Create a platform to improve the information circulation rate, information matching rate and business transaction rate, so as to facilitate the development and growth of this industry.
Fourth, the supply of products
1. Ethnic handicrafts: knife grinding batik, Miao handmade silver ornaments, Shiqiao ancient paper making.
2. Folk specialties: rice wine, folk homemade sausages, local wine, hot and sour sauce, black-haired pork and delicious pork.
3, hardcover gifts: Qiandan selenium rice, selenium tea, Junjian company red acid, rotten pepper, bacon, sausage, Xixiangju dried tofu, Zhedan Linzhi powder, Jinhai company leek root, Maotai ecological agriculture company wine.
Analysis of the target market of verb (verb's abbreviation)
1, development status of agricultural e-commerce
At present, in China, e-commerce is in a rapid development stage, and the fields covered by e-commerce involve all aspects of our lives, such as books, household appliances, electronic products, clothing, textiles and so on. It can be said that all walks of life have begun to integrate into the broad platform of e-commerce. So, why is e-commerce so popular and accepted by more and more people? We think there are three reasons:
First, it broadens the geographical space of buyers and sellers. Through the trading platform provided by e-commerce, buyers and sellers can negotiate and trade without meeting, which greatly saves the cost and time of trading. At the same time, the scope of transactions is no longer limited to a city or a province, but has expanded to the whole country and even the whole world, resulting in a considerable increase in the number of transactions; The second is to clarify the basic situation of the market. By displaying the price, quantity and basic introduction of various commodities on the website, buyers can have a clear understanding of the whole market and buy what they need at reasonable prices. For sellers, they can immediately understand the needs and personality requirements of buyers, and adjust their business strategies accordingly to minimize risks; The third is to shorten the intermediate links. As e-commerce transactions directly occur between buyers and sellers, some intermediate links are omitted, which greatly reduces transaction costs and prices and achieves a win-win goal. Because of the existence of the above three points, people who participate in e-commerce transactions have gained a lot of convenience and benefits, which has been recognized by everyone.
Therefore, combined with our analysis of the characteristics of e-commerce, if e-commerce can be introduced into agricultural products trading, farmers and vendors can talk directly, exchange product information and conduct transactions, this problem can be solved satisfactorily. Moreover, in today's era of rapid network development, more and more rural areas are connected to the Internet, which also provides an extremely important basic convenience for the realization of agricultural e-commerce.
E-commerce of agricultural products management is not only scientific, but also has considerable practical application value.
2. Early target customer base
Migrant workers in Guizhou
In view of the fact that the villagers who go out to work can't adapt to the eating habits in other places for a long time, they can only eat the flavor of their hometown through friends' home or relatives' express delivery, so the villagers in Guizhou are the main target customers in the early stage.
3. Competition analysis
(1) competitor analysis
At present, the main sources of competition in the agricultural products market are supermarkets, vegetable markets and Taobao shops. Supermarkets and vegetable markets occupy more than 90% of the market by virtue of their diverse products, low prices and convenient purchase. However, the content of pesticides and fertilizers in agricultural products in supermarkets and vegetable markets exceeds the standard, which is harmful to human health and cannot be delivered directly to the door.
Although Taobao stores occupy a small market share, they have a good development momentum. However, there are many fake and shoddy products online, and there are still few shops with good reputation.
(2) competitive advantage and opportunity analysis
Competitive advantage:
① All products are original ecological organic agricultural products, which are healthy and pollution-free.
② It has a perfect logistics distribution system to provide consumers with fast and convenient services and save consumers' time.
③ The intermediate turnover links of agricultural products are reduced, and the product prices are greatly reduced.
(4) Reduce the intermediate turnover links of agricultural products and increase farmers' income.
Competitive opportunities:
① At present, the government strongly supports the construction of e-commerce for agricultural products.
② At present, the e-commerce market of agricultural products is not saturated, and there is a lack of suppliers with high reputation.
4. Situation analysis
(1)SWOT diagram
(2)SWOT analysis summary
By using SWOT analysis method, the strengths, weaknesses, opportunities and threats of agricultural websites in our town are clarified. Even in today's highly developed era of social industrialization and modernization, agricultural economy still plays an important role in the whole national economy.
The sound development of agriculture is related to the sustained and healthy development of the country's overall economy and is an important guarantee for national stability, social harmony and people's living and working in peace and contentment.
However, in recent years, with the continuous rise of CPI, the prices of agricultural products have also risen sharply, and even some agricultural products have been maliciously speculated. If it is understandable that urban residents, as consumers, can't bear the rising vegetable prices and complain, then why do farmers feel so distressed and even commit suicide by taking poison? After excluding the influence of inflation, where does the profit generated by the rising price difference of agricultural products flow? This is our advantage, by streamlining the purchase channels, so that all three parties get the greatest benefits.
Today, with the high development of e-commerce, people have realized the convenience and benefits brought by e-commerce, and their acceptance is also increasing. Therefore, we feel that we can completely conform to the trend of the times, introduce this modern commercial transaction method into ancient agriculture, and solve this problem by allowing farmers and vendors to talk directly, exchange product information and conduct transactions.
5. Summary of competition analysis
From the above statement, we can know that the rapid development of national information infrastructure in China has provided a good foundation for rural e-commerce in China. Moreover, the government led and supported the construction of information infrastructure, established and improved the logistics system of agricultural products, and cultivated a new generation of "net farmers", which laid the foundation for building an e-commerce model suitable for agricultural development.
Sixth, platform selection
1, B2B platform
As a global b2b e-commerce company, Alibaba is currently one of the largest online trade markets in the world, and has been selected as one of the best b2b websites in the world by Forbes, an authoritative American financial magazine. As one of the largest b2b e-commerce websites at present, Alibaba provides detailed and in-place services for agricultural products e-commerce, whether it is from the release of information, the search for related customers, or related trade services-Tradelink, integrity and information. So choose Alibaba as the B2B platform of agricultural products in Danzhai County.
2.C2C platform
Taobao currently has the largest number of active e-commerce users in China and is the largest C2C e-commerce platform in China. Taobao provides free shop opening service, and provides prosperous shop solutions for sellers with different needs. Taobao has a powerful third-party payment platform as a guarantee, so Taobao is chosen as C2C platform.
3、B2C
Based on Taobao's superior resources, Tmall Mall integrates tens of thousands of manufacturers to provide businesses with overall e-commerce solutions and provide consumers with one-stop online shopping services. When shopping in Tmall Mall, you can enjoy 100% genuine guarantee and 7-day return service. At present, Tmall Mall has a total of 20,000 brands, 1.5 million merchants, and the annual sales of 20 1 trillion. So choose Tmall as the B2C platform.
4. Micro-store platform
In recent years, WeChat marketing has sprung up everywhere. At present, as the largest social software in China, WeChat ranks first in the country in terms of users. Therefore, by developing the official WeChat platform of agricultural products in Fuyuan County and opening a micro-store, we can quickly publicize and occupy market share.
Seven, logistics construction
Pre-logistics construction
In the early stage of the project, mainly due to the propaganda and construction stage, the company could not establish its own logistics system, so the third-party logistics was adopted in the early stage. (At present, there are Shentong and Dayun in the express delivery cooperation.)
Eight, marketing plan
The project adopts a combination of online marketing and offline marketing. Because the project is an e-commerce project, the marketing is mainly based on network marketing. Considering that rural areas and other places have less contact with e-commerce, offline marketing is used as an auxiliary means.
1, offline marketing
① In the early stage, offline experience stores were opened in major scenic spots in Qiandongnan Prefecture (in the late stage of Guizhou Province). By scanning QR codes, QR codes were placed next to all goods for online or offline transactions, and the goods were delivered in the form of express booking, which saved the inconvenience of tourists' travel, thus increasing the online or offline transaction volume of the store.
(2) Issue paper advertisements for promotion.
2. TV marketing
Advertising and marketing promotion in local TV stations and scenic spots.
3. Network marketing
① WeChat, QQ, major social platforms and major food apps.
Promote sales in the form of WeChat friends circle or WeChat official account, QQ news, major social networks, and gourmet apps.
② Network promotion chooses big portals, local portals, agricultural products forums, and so on. For cost reasons, for mainstream portals, such as Netease and Sina, the advertising method is mainly soft text. And the local portal agricultural products forum.
4. Village officials are related to farmers, and the village is the supplier.
Due to the scattered agricultural production in our county, the planting process "follows the trend", the quality level of agricultural products is uneven, the sales channels are very single, and the sales prices of agricultural products are very passive. The rural network association of our town will unite with university student village officials to organize the collective sales of scattered farmers; In terms of supply and demand information of agricultural products, our rural network will update the information in time so that suppliers can make arrangements; At the same time, in the circulation of agricultural products, farmers' income and enthusiasm are greatly improved by reducing cumbersome intermediate procedures, reducing circulation time and reducing marketing costs.
5. Competitors of agricultural products trade e-commerce websites
Each website has different resources and often has its own advantages and disadvantages. Gusu Rural Network will live in harmony with its competitors, learn more from them, improve the service quality of the company, expand the influence of the website and form its own core competitiveness.
6. Influencers such as government agencies and news media.
Use various news media, financial institutions, government agencies, etc. It will also have an important impact on the marketing activities of our county rural network. Our county agricultural network will pay attention to and analyze the information they publish, and turn it into information that is beneficial to them, and promote the development of the website.
Nine. abstract
This e-commerce plan introduces the project background in detail, and the project is feasible. SWOT analysis is used to analyze the target market, and the strengths, weaknesses, opportunities and threats of the project are analyzed in detail. It also introduces the platform selection, logistics construction and marketing scheme in detail, hoping to attract investors' investment. The shortcomings will be seriously improved in the later stage. Although rural e-commerce can bring double benefits to farmers and residents, it must be noted that there are also many difficulties and obstacles in the development of rural e-commerce. This is a long way to go, and it is necessary to continuously improve the information construction in rural areas and the quality of farmers' network application. Need strong support from governments at all levels; Enterprises need to fully grasp farmers and uniformly process and package agricultural products; It is necessary to establish a reasonable and perfect agricultural product transportation system, ensure the quality of agricultural product transportation, improve the information system, and establish a platform of mutual trust and mutual benefit. Of course, college student village officials and neighborhood committees are the solid backing of this project, which are used to keep warm together and solve the practical problems of farmers and urban residents. With the joint efforts of the whole society, I believe that the future of agricultural e-commerce will be even better!
Rural e-commerce business plan 2 I. Commercial projects
Project: Xueyou Travel Service Company was established to provide self-help travel service and agency service for college students through Xueyou. Our aim is service specialization, service characteristics and service diversification. Treat partners sincerely, respect peers and pursue win-win results. Leave the risks to us and the convenience to the customers.
Second, the company
1, the company's business purposes and objectives
Purpose: service specialization, service characteristics and service diversification. Create personalized tourism services.
Goal: to develop the company into a leading enterprise in college students' tourism service, and to develop the company's brand into a well-known brand in the market and move towards the national market.
2. Company profile
① Company Name: Xueyou Travel Service Company
② Business scope:
Xueyou Com provides personalized and comfortable self-help travel services (online booking) for college students, including special services such as travel "friendship", cycling, tourist souvenir books, selling scenic spot tickets, long-distance travel agents, selling tourism-related products such as tourism specialties, amorous feelings ornaments and tourism equipment, and providing travel strategies and scenic spot introduction services.
③ Organization:
Finance department:
A, reflect and supervise the company's capital utilization, analyze and calculate the company's financial status and financial achievements, improve the efficiency of capital utilization, and continuously improve economic management.
B, responsible for the company's wages and bonuses.
Customer department:
A, responsible for receiving customers and selling travel services.
B. Plan tourism plans and promote "personalized" tourism.
C, record customer information, establish customer files, and provide the latest travel plans to tourists with file records from time to time.
Planning department:
A. plan and participate in the implementation of various activities of the company.
B. draft various contracts and agreements at home and abroad.
C. Collect information related to the company through various channels and sort it out.
D. website management, maintenance and update.
Sales department:
A publicize the latest travel plans of the company through various channels and media to expand the influence of the company.
B. selling group travel services.
Business unit:
A, responsible for contacting transportation, arranging accommodation, buying tickets and other trivial matters, and traveling with a group every time.
Complete other tasks assigned by the company and cooperate with other departments.
Train new employees in the company.
D. cooperate with other companies to find partners for the company.
3. Mode of operation
Online booking (customers place orders and indicate the services they need)
Send tourists to their destinations.
The company handles the customer base in batches.
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