Speaking of office grandpa, everyone must be familiar with it. February 20 17, people began to pay attention to the little boss in the office because of the release of a series of brain hole videos of office food such as "cooking hot pot with water dispenser". After that, the "Office Little Master" positioned himself as a creative food blogger in the office, and gained a lot of traffic from various brain holes and patterns such as steaming honeycomb briquettes with an ironing machine, ironing fat cows with an electric iron, cotton candy with an electric drill, braised pizza, making coffee with an electric light bulb, and crayfish with an electric drill.

Xiaoye is not only popular at home, but also abroad, and is known as the first YouTube celebrity in China. According to statistics, she has 8010.9 million Weibo fans, 7.44 million YouTube fans and 2510.9 million Tik Tok fans. I have to say that the income of Xiaoye is indeed considerable.

Nie Yangde, the boss of Xiaoye with an e-commerce background, started his business with a strong contrast when he failed to get satisfactory attention after trying a small and fresh food style. At that time, the company's staff must fill in new ideas to ensure the sustainability of creativity. The office grandfather also launched his own idea, "The office is not only the KPI in front of you, but also food and distance". The video "Little Grandpa in the Office" aims to solve the anxiety of young white-collar workers and let young people who are eating lunch boxes in the city release their yearning for a better life by watching the video.

Why the team chose to make food videos in the office is nothing more than that this idea can attract more attention and traffic. Xiaoye is a strange girl who cooks in the office. Because the video directly hits people's anxious and nervous hearts, it will have a strong emotional resonance and a sense of substitution, which will urge the audience to continue to pay attention.