Temptation on the tip of the tongue, advertising slogans help you make witty remarks
With delicious food at the moment, it is hard to suppress the appetite. And when food and advertising meet, what kind of feast will they create? Food advertising slogans are the indispensable finishing touch in this feast. They use clever language to tease consumers' taste buds and arouse their desire to buy.
1. Simple and powerful direct-hitting slogans
Direct-hitting slogans highlight the main selling points of the product in concise, clear and direct language, giving consumers a strong visual impact. For example, "Wahaha, refreshing and refreshing" directly conveys the refreshing and refreshing taste of the drink, while "Laotan pickled cabbage, sour and refreshing appetizing" accurately presents the sour and refreshing taste of pickled cabbage.
2. Interesting story-style slogans
Story-style slogans tell a vivid story and integrate the product into it, giving the product deeper connotation and emotion. For example, "AD calcium milk, grow taller" not only emphasizes the calcium supplementing effect of milk, but also evokes consumers' fond memories of childhood growth; "Wangzai milk, doubles nutrition" uses the story of the little boy Wangzai to Conveys a nutritious image of the product.
3. Emotional experiential style
Experiential slogans create an immersive feeling and inspire consumers by describing their experience of eating the product. sensual desires. For example, "Starbucks, make life a little starry" talks about the joy and comfort brought by coffee; "KFC, suck your fingers original" uses the vivid action of "sucking your fingers" to highlight the deliciousness of the product.
4. Creative and novel metaphorical style
Metaphorical slogans use metaphors to compare products with other images to create unexpected surprises. For example, "Miao Crispy Corner, crisp with a click" uses a "click" sound to vividly show the crispy taste of potato chips; "United Little Raccoon Instant Noodles, so refreshing that your eyebrows fall off" uses exaggerated metaphors to highlight the refreshing taste of the product.
5. Scenario-based associative slogans
Associative slogans connect products with consumers’ daily life scenes by creating specific scenes, arousing consumers’ interest. Lenovo. For example, "Master Kong's Braised Beef Noodles, Are You Hungry? Have a Bowl" links the product with the scene of hunger, awakening consumers' desire for food when they are hungry; "Coca-Cola, refreshing and refreshing" uses the word "Qingshuang and refreshing" One scene conveys the refreshing and thirst-quenching feeling brought by the product.
6. Nutritional style that appeals to health
As the concept of health becomes more and more popular, nutritional slogans are also very popular. This type of slogan highlights the nutritional value of the product and meets consumers' needs for healthy eating. For example, "Mengniu Pure Milk, nutritious and delicious" emphasizes the rich nutrition of milk; "Nescafé, awakens your body's energy" links coffee with energy to meet modern people's need for refreshment.
In the creation of food advertising slogans, in addition to the above types, you can also combine the specific characteristics of the product and use the fusion of multiple elements to create more attractive copywriting. For example, adding anthropomorphic elements allows the product to "speak" and shorten the distance with consumers; using rhetorical techniques such as homophony and puns to create a refreshing feeling; integrating popular culture elements to be close to the aesthetic preferences of young consumers.
Creating good food advertising slogans requires the comprehensive use of creativity, insight and language expression skills. Through ingenious ideas and incisive language, we can capture the taste buds and hearts of consumers, stimulate their desire to buy, and create a feast on the tip of their tongues.