Planning purpose of food festival activities: 1. Through the summer food festival, we will further publicize Xiyuan and expand its popularity. 2. Create a cool and carefree food culture in summer, and stimulate the hotel's food consumption in summer. 3. Further tap potential customers and increase customers.
Specific content 1. Food Festival preparation: 1. Purchase raw materials of dishes, and determine the varieties, prices and preferential measures of food festivals. 2. Send the information of this food festival through newspaper media, leaflets, banners, short messages, etc. And attract the attention of consumers.
Second, the content of the food festival: 1, holding the image display of brand dishes. Set up a fixed exhibition area to show the summer special dishes in the form of physical art of dishes. 2. The clothes of the service personnel meet the theme of this activity, and the instrument posture should also meet certain requirements. In creating a dining environment, creative and cultural professionals are needed to plan the overall environmental layout of this food festival. Based on the courtyard layout of Xiyuan Hotel, it can be arranged outdoors. Consumers eat in a good atmosphere, and their mood and appetite are naturally different.
3. Promotion of activities: 1. With the theme of cooling off in summer and enjoying delicious food, we will carry out beer buy two get one free activities. In summer, the consumption of beer will be very large, which will become the main force of hotel wine consumption, and attract more consumers through the purchase of gifts. 2. Introduce three to five special dishes every day, expand the acceptance of special dishes and further screen them, which will be more acceptable to consumers. 3. On-site activities distribute mysterious gifts, with multiple surprises and unexpected gains.
4. Publicity planning: 1. Print colorful pages of food festival advertisements, and attach Jinghua Times and Beijing News. 2. Summer Food Festival publicity outdoor curtain, activity theme poster, elevator poster, activity theme desk card, lobby food festival publicity billboard. 3, SMS group, news dissemination
5. Expense budget: 1, media advertising expense 1000+ leaflet printing and cutting 2000+ SMS group sending 2000=5000 yuan. 2. Gift fee: calculated at 100 yuan per day, totaling 100 x8 = 800 yuan. 3. Decoration cost: Hengdui+gold cloth+bunting+balloon (15 days)+miscellaneous expenses = 3,000 yuan.
Learn more about horoscope encyclopedia, horoscope marriage, horoscope occupation, marriage fortune, god of wealth, emotional combination, finding the other half, horoscope calculation, name speed matching, life fortune and compound opportunities. You can click on the bottom for online consultation (for entertainment only): /xz/