Germany

In p>219, China's beer brand was attacked, and Gande beer entered a stage of rapid expansion. Through "call me GANZBERG", consumers were allowed to know and remember the brand, which opened up their popularity. At the same time, it also made the pure German flavor enter more consumers' lives and improved the brand goodwill.

CALL Sharing Tour of Gande Beer

Four-city Parade to Raise Awareness

Focusing on the theme of "Enjoy German Flavor, CALL me GANZBERG", GANZBERG's Call Sharing Tour was successfully held in Guangzhou, Shenzhen, Zhongshan and Jieyang from July 17 to 25, which officially opened the first wave of marketing communication of a series of activities.

In the first stage of the four cities tour in Guangdong, the German-flavored German beer was brought into every life and CALL for every life. At the same time, through the interaction with consumers, consumers' memories of "GANZBERG" and "Gande Beer" will be deepened, people's awareness of the brand will be improved, and a solid foundation will be laid for the smooth development of the series of activities.

Gift game challenges such as "Cheers Competition", "Bull's Eye" and "Beer Pong" have created a two-way gathering space for Gande beer and consumers, deepened their impression of the brand and helped to awaken the vitality of Guangdong.

BMW's characteristic bar CALL drove into four city night markets and shuttled through fireworks restaurants on summer nights, calling everyone who lives seriously and conveying positive brand energy. GANZBERG's beer brewers visited the site to communicate with the public, share more "original" beer brewing knowledge and tasting methods, and create a high-quality experience journey together.

Tik Tok Challenge "My dialect is full of beer"

Online communication calls out "GANZBERG's gratitude" in dialect

Tik Tok has become the core position of brand short video marketing with its high-quality content and a large number of UGC creators. In order to realize the deep interaction with consumers, from August 4th to September 4th, GANZBERG Gande Beer launched the second stage of "My Dialect is Beer-like" Tik Tok Challenge around the theme of "Enjoy German Flavor", which blew the horn of Tik Tok's marketing.

The online communication of Tik Tok Challenge in the second stage, through the popular short video platform, calls for more users to shout out "GANZBERG's sense of virtue", strengthens the cognition of the brand name, and further opens up the popularity of the beer.

The interesting dialect challenge forms reflect the eye-catching topics of brand highlights, which greatly stimulate the enthusiasm of users to participate in the challenge. There are also famous people such as Bear, Guangdong Haohaowei, Chalk and Uncle Jiu, and Lin Jianxiao Shaun, who play tricks with local dialect ideas and shout out "GANZBERG's sense of virtue" to create a strong momentum for the challenge.

The expressive forms that are convenient for creation, and customized BGM music with the rhythmic and dynamic Gande beer, have touched a wider range of users to participate spontaneously. By September 4th, there were tens of thousands of topic-related videos, with a total broadcast volume of 13 million times, which set off a wave of drinking German beer and speaking dialects in summer, achieved highly interactive marketing effects, and significantly enhanced brand exposure and popularity.

gande beer x yemen string "beer is addicted"

cross-border food creates a consumption scene

the CP attribute of beer and string food makes the consumption scene of string beer and gande beer more suitable. The third wave of "Enjoy the German flavor, call me GANZBERG" spread. GANZBERG Gande Beer and the well-known chain restaurant brand Yemen string together to create "beer addiction" activities for consumers in Yemen string stores in Guangzhou, Shunde, Dongguan and other places, with countless circles.

in the third stage of cross-border cooperation of food CP, by binding food scenes and linking online and offline, not only will more consumers remember the brand name of "GANZBERG Gande Beer", but also provide offline consumption scenes for tasting Gande Beer, which will enable many consumers to plant grass deeply.

From August 22nd to September 22nd, anyone who consumes the designated small bowl set meal in the designated Yemen string store or pays attention to WeChat official account, a GANZBERG Gande beer can be obtained. On the Meituan take-out page of the corresponding store, there is even a discount of "1 yuan buys 1 can of Gande beer". On-site consumption, you can also get the secret code to participate in the lucky draw, and 1% of the winning prizes are a strong drainage for the brand.

On the Chinese Valentine's Day on August 25th, Gande Beer "Beer is too addicted" took advantage of the traditional festival in China to present gifts together with Yemen's string of * * * to build a "magpie bridge" with consumers. "decibel meter Call GANZBERG! Cheers! " , "Uncle Beer", "polaroid photo" and other pet powder welfare interactions, fully mobilize the enthusiasm of consumers to participate, and the winner will get a customized small gift of Gande Beer Tanabata.

On the night of Tanabata, the well-known anchor Xiaoyu YOYO dressed in Hanfu, holding hands with her German sister, started the live broadcast of "Beer Addiction" in Yemenchuanchuan (Guangzhou Fashion Tianhe Store) to celebrate the festival with everyone. The total number of live viewers reached 1.74 million, and the number of commentators reached 677.

since it entered the China market in 219, GANZBERG gande beer has won the favor of the market and sought after by consumers with its pure German flavor.