The following is my task today:

MCN (manufacturing change description):

Attribute: a product form of multi-channel network.

Value category: information value and efficiency value.

The MCN model originated from the mature network celebrity economic operation abroad, and its essence is a multi-channel network product form, which combines PGC (professional content production) content, and with the strong support of capital, ensures the continuous output of content, so as to finally realize the stable realization of business.

The value provided by MCN can be roughly divided into two categories: information value and efficiency value.

To put it bluntly, MCN is like an intermediary company. The upstream seeks a promotion platform for the downstream of high-quality content.

IP (Internet Protocol): A protocol for interconnection between networks.

Basic principle: network interconnection (network interconnection equipment, such as Ethernet, packet-switched network, etc. ),

Data packet (a form of packet switching, which packages and transmits data in segments and belongs to "connectionless type", and IP data packet refers to a complete IP information).

IP protocol requires all network nodes participating in the Internet to have an address in a unified format, referred to as IP address. On the Internet, every network and every computer is assigned an IP address, which is unique in the whole Internet network.

The original meaning of the mother is the uterus, the mother of the control center and the place where life is born. Mathematically, a matrix refers to a two-dimensional data table arranged vertically and horizontally, which originated from a square matrix composed of coefficients and constants of equations. This concept was first put forward by British mathematician Kelly in19th century.

What is a media matrix?

A number of self-media platforms are organically combined to build a brand for the same enterprise or individual and carry out product marketing.

It is basically divided into five parts: Weibo, WeChat official account, open media platform, audio-visual platform (video, live broadcast, audio) and opinion leaders (community).

Headline millions of fans bloggers:

Less entertainment: popular entertainment writers often send out some popular information in the circle. The theme is eye-catching, the pictures are exquisite, the article is simple and easy to understand, and it has more than 3 million fans.

Family flavor food: Most users of headlines are around 30 or 40 years old. His works are easy to understand, with videos of making delicious food and sharing some practical life tips. People who love food will be very interested. The works have a wide audience and are simple and practical.

Brother Hang said that travel: most of his works are displayed in the form of videos. He will tell some interesting stories about travel, some pits he stepped on in scenic spots, and his own views on travel. He will also tell readers and viewers some unknown but beautiful places.

Funny hot bugs: a very popular game anchor, which is currently being broadcast live on watermelon video under today's headline. His live broadcast mode and style are very funny, and there are many types of games he usually plays. He plays several common games in the market. He will edit some wonderful game videos on the headlines, and also write some skills and points for attention. People who love to play games will basically pay attention to him.

Chen Dabai's game commentary: An anchor who focuses on the live commentary of the game has his own skills in playing the game, and has strong explanatory ability, and will teach some practical skills in the game. Headline has more than 8 million fans paying attention to him, and some game videos will be released every day, which will be of interest to people who like games.