Advantages and disadvantages of competitors of fast food restaurants:

1. For example, regional custom theme restaurants.

2. At present, there are many catering places with theme decoration design according to customs.

3, film and television cultural theme meal Jin.

4. Film and television culture is an enduring fist product in entertainment culture, and many excellent film and television works have appeared in the history of film and television development at home and abroad.

5. Hotels can take a certain style of film and television culture (such as black-and-white film in Hollywood) as the theme, so that people can enjoy their food visually at the same time.

6. Theme culture is the expansion of a theme core, which is developed on the theme core. No matter the style of decoration, the layout of the restaurant, the collocation of soft decoration and even the graphic design of the menu, consumers will be attracted by the strong theme culture when they enter the restaurant and start discussions on related topics.

7. The lighting design of theme restaurants is also very important, because the lighting in different areas is different. 8, this is to distinguish between people's sensory experience.

? 9. In addition, the use of lamps in theme restaurants has to be ordered through several links, including how to match soft clothes such as lighting, and the specific lighting can be positioned according to yourself.

points that need to be improved in competitiveness:

1. Competition of tastes.

taste is the foundation of catering stores, and catering without taste is just a flash in the pan even if its marketing is very powerful.

to make flavors, we should pay attention to research and development, keep the super taste of the main dishes, and constantly introduce new flavors, so as to enhance the competitiveness of restaurant enterprises.

2. competition in the environment.

the competition in the environment is not only about fashionable and cool decoration design, but also about this part that can be bought with money.

the real environmental competition is hard work, which is the daily management of store hygiene. It is more important to take care of corners and corners, and to be clean and tidy than to be tall.

3. Competition of services.

The awakening of customers' personal consciousness will pay more attention to the quality of service. A good service doesn't have to be based on the standard of Haidilao, but only needs to serve every customer with sincerity. Overserving is not necessarily a good thing.

4. Promotion competition.

products are the same as services, services are the same as promotion, and promotion is the only magic weapon for restaurant enterprises to win in the competition.

Many catering enterprises don't know how to promote. Those catering enterprises that can play with grass can get more online traffic and have more competitive advantages than their peers.

5. Competition of modes.

The catering enterprises play a high-dimensional mode and a low-dimensional mode, while others rely on the supply chain to make money, followed by the brand.

making money by selling products in a single store is completely out of the same latitude, so how can we compete? Opening up the pattern and moving closer to a higher-dimensional catering model is a powerful means to enhance competitiveness.