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In October, 2114, the documentary "One City, One Sight" was presented to the audience as the first program of the documentary channel this year. This film is said to be a companion to the popular "China on the Tip of the Tongue" the year before last. Because it participated in two food programs last year, this program may continue this year, and it pays special attention to CCTV, a new food program.
The seven cities in "One City Blindly" were selected by netizens' votes, including the special food and regional culture in all directions in the southeast and northwest, which aroused the attention of the majority of netizens, and because of the name of "China on the Tip of the Tongue", the publicity campaign was successful, which is also the public relations work that a new TV program must do in the early stage. But in fact, the seven cities selected are not all very high in the minds of foodies. For example, Suqian, Wuhu, Meishan, etc. may indeed have local characteristics, but it is still somewhat inappropriate to be selected into a national program like CCTV, at least not as good as well-known cities like Chengdu and Xi 'an. Such a big city, such as Hong Kong and Tianjin, has a large population at first and a high reputation. These people are the most direct audience of the program, which directly determines the ratings of the program. People are familiar with these cities, and they all have a corresponding food symbol in their cognition, and the urban temperament is more prominent. Only by guiding and explaining them in the program and developing new things can they be more touching. Choosing these big cities also feels a little more upscale. . . .
After all, it's a CCTV program, which can't fall into the stereotype of ordinary TV food programs. It's just a "foodie reporter" looking for and discovering food on the street. In this program, director Fu Qiong has also made innovations: international chefs take the task of making creative new dishes with local ingredients, and take food as the main body and the city as the platform to visit the city, taste and learn local food snacks in street shops, people's families and restaurants, and discover and record them. It breaks through the traditional food program, focusing on finding food or various dishes, and adopts a brand-new documentary story expression, which is more grounded and vivid. When choosing master chef as a guest, there are also great differences. I hope that the guests will collide with the local chef, the style of dishes and the ingredients. In the film, seven top domestic chefs go deep into the cities respectively, and the audience can see British chefs enter Meishan and Canadian chefs enter Tianjin, etc. The collision of these differences has become another bright spot besides the city and food, and they feel the fun and integration brought by cultural differences and regional differences, and strengthen the profoundness of China cuisine.
based on the successful experience of China on the tip of the tongue, the style orientation of One City, One Blindly, is: taking food as the main clue, connecting the deep elements such as city history, culture and environment in series. That is to say, in addition to the fun of food, we should pay more attention to its culture and highlight its regionality. According to the introduction on the homepage of CCTV Record Channel, the first season of "One City Blindly" takes "changing city, unchanging taste" as the soul, and conveys the China culture of "one side of the soil and water can nourish one side of the people", and expresses the beauty of the city with the beauty of food, and analyzes the taste and temperament of the city.
However, compared with China on the Tip of the Tongue, the cultural charm is still less, and the most intuitive impression is that a chef is looking for local food. The connection between dishes in each program is not strong, fragmented and incoherent, and the part dealing with local customs and allusions feels blunt. Not only the cultural and emotional charm is insufficient, but also the aesthetic feeling of the picture is far from that of China on the tip of the tongue. Real food needs to be infused with emotion. For example, in China on the Tip of the Tongue, when introducing some time-honored dishes, it will specially emphasize those inheritors' persistence in traditional taste. Food is not only for eating, but also a heritage of a culture and a life, which should be something that can move people. Although compared with China on the Tip of the Tongue, One City Blindly focuses on the simple cultural features and urban life temperament, the overall feeling is rather rough, a bit like a street food search program for quick success and instant benefit, without that exquisite picture and the culture and tradition that comes with food.
The program is called "One City Blindly", but I still don't know what the flavor of the introduced city is, which is that the theme is not clear and prominent. It is indeed difficult to sum up the taste of a city in one word or word, but each city still has its own special taste, such as the spicy taste of Chengdu, the fresh taste of Tianjin, the softness of Hong Kong and the fragrance of Yinchuan. Each program does not have a clear theme, so that the audience does not know what you want to talk about, which naturally leads to a more chaotic overall feeling.
furthermore, the guests themselves have tasks, which is the most innovative place of "One City, One Blindly" and other similar programs, and this is not obvious in the program. These chefs behave like ordinary diners walking around the streets under the guidance of food guides, without excavating the value of these foods from the perspective of chefs. Originally, these international chefs were also a highlight of the program, but the director did not pay the greatest attention to this advantage. These chefs should consciously emphasize their tasks in the program, let the audience follow the guests' novel discoveries, and interview the inspiration sources of these chefs at the same time when cooking to enhance the sense of substitution.
The most disappointing thing is the first issue of Time in Tianjin. A foreign chef and a famous snack city in Tianjin are really culturally different, and they are more likely to collide. However, after all, they are completely mechanical and eat one by one. Even when tasting pancake fruit, the male guide actually said to the beautiful guests, "Try my vegetarian food", which is really indecent in the program. Moreover, in this issue, the picture quality is really worrying, which is not a little different from the standard of China on the Tip of the Tongue. In fact, Tianjin's snacks are famous all over the country, but you can't feel it at all in this program. Your program has a deviation from the audience's cognition, which is naturally questioned.
In a word, this new CCTV program has new ideas, but its performance is insufficient. Perhaps a classic like China on the Tip of the Tongue is hard to surpass.