:Advantages 1. Cultural advantages (1) The ancient city of Pingyao was successfully applied for World Heritage in mid-December 1997, and later became a 5A-level tourist attraction and was listed in the World Cultural Heritage List by UNESCO.

(2) Shanxi has been the most famous Shanxi merchant since ancient times, and Pingyao is the representative of Shanxi merchants.

Rishengchang and Escort Bureau in the ancient city of Pingyao are of profound significance to the development of China's financial industry.

Pingyao's promotion in recent years has given people a deeper understanding of Shanxi merchants.

(3) The ancient city of Pingyao has gone through thousands of years and has a long history and culture. It is a model of the Ming and Qing Dynasties. It shows people the prosperity of culture, economy, politics and religion during the Ming and Qing Dynasties. It is the most complete ancient county town in existence.

2. Transportation advantages Pingyao Ancient City is located in the middle of Shanxi Province, with relatively developed transportation, running east-west and north-south, making it convenient for tourists.

3. Policy advantages With the regulation and support of various policies, the tourism environment of Pingyao Ancient City is improving day by day, and the service attitude of tour guides and residents has also improved, giving the ancient city a completely new look.

4. Economic advantages Pingyao Ancient City is a representative of Shanxi merchant culture during the Ming and Qing Dynasties.

Although its economic development was not as extensive as that of the Ming and Qing Dynasties, it was still deeply affected by residual economic factors.

(2) Disadvantages 1. The business strategy is backward and the regional reception capacity is limited.

Compared with the well-known Lijiang Ancient City, Pingyao Ancient City is far less well-known, has weaker market competitiveness, and its overall business strategy is relatively backward.

The travel guides about Pingyao Ancient City published by relevant social software lack detailed introductions, which prevents tourists from fully understanding Pingyao Ancient City and lowers their expectations for visiting Pingyao Ancient City.

In addition, there are relatively few tourist information service centers and parking lots in the scenic area, which may not fully meet the needs of tourists.

2. Inconvenient transportation.

After more than ten years of construction, although most of the main and secondary roads in the ancient city have been hardened, the condition of some roads is still not optimistic.

In addition, the number of tourists has increased in recent years, and traffic jams often occur during peak tourist periods.

3. Tourism market management is chaotic.

Not only do these people lack historical knowledge, but they are also unprofessional in explaining the scenic spots.

They have reached agreements with some specialty stores to force tourists to spend money and take commissions from them.

In addition, some unscrupulous vendors charge exorbitant prices to tourists and sell tickets for "Seeing Pingyao Again" at high prices to make profits.

These have seriously affected the quality of tourism and damaged the overall tourism image of the ancient city.

4. From the perspective of customer source analysis, it is not attractive to short-term tourists.

The source of tourists is diversified, and in the context of the rapid development of domestic short-distance tourism, functionality is missing.

5. From the perspective of product structure, there is a lack of leisure products.

People who travel to Pingyao are deeply impressed by its exquisite architecture, rich culture, and long history. However, products suitable for leisure vacations are still blank in the market, and they are still at the stage of scenic tourism.

Analyzing the age of tourists, there is a lack of tourism products suitable for young people.

The Pingyao International Film Festival and Photography Festival have great influence and appeal to young customers, but the film festival is short, so it does not need to become a hot spot all year round.

There are not many products that young people like, such as e-sports, games, and independent experiences, and the age structure of the customer base is relatively older.

6. Functionally, there is a lack of differentiated tourism products with distinctive characteristics.

Xi'an, the ancient capital of the Six Dynasties, the Terracotta Warriors, the Big Wild Goose Pagoda, Famen Temple and many other historic sites, are not comparable to the violent crowds brought about by alcohol.

The American travel concept no longer satisfies mass consumption, but increasingly favors personalized products.

1. Number of tourists in Pingyao Ancient City during National Day: 1 million.

During the National Day holiday, the number of tourists in our province reached its peak on the 3rd and 4th, reaching 7.6613 million and 7.6566 million respectively.

If Xi'an Taiyuan is well publicized, I believe that with Shanxi's tourism resources in the United States, the number of tourists it can receive every year will definitely double.

Because of this, today we want to tell you that the largest ancient city in Shanxi is about to be born, covering an area of ??1,300 acres and investing 30 billion yuan.

And this ancient city is the ancient Taiyuan County that is planned to be rebuilt.

The architectural style of this ancient city is from the Ming Dynasty.

However, there are also some shadows of the Tang and Han Dynasties in it, so when the ancient city was not completed, everyone had great expectations for this ancient city.

Moreover, this ancient city is very large, with more than 50 pavilions, temples, and ancestral halls.

Even in 1940, there were more than 160 shops and workshops here, which can be said to have a very ancient charm.

However, due to inadequate protection work at that time, these precious buildings slowly disappeared from everyone's sight.

Instead, they are reinforced concrete buildings.

Later, in order to build ancient Taiyuan County, the local government stated that it would invest 30 billion yuan.

If nothing unexpected happens, this place will be built into an ancient city covering an area of ??1,300 acres in the near future.

Many local people are looking forward to this large-scale tourism project that integrates natural scenery, history, humanities and folk customs.

Although the project has not yet been completed, the progress of the construction team is very obvious.