A large number of aloe raw materials used in China are provided by American aloe manufacturers. In the current Luhui market in China, there are mainly two enterprises: Perfect and Truth, Goodness and Beauty. Truth, goodness and beauty from 1994 to 1997, it is the time when pyramid schemes in China are in full swing, and large and small pyramid schemes have sprung up on the land of China. As the general manager, Liao Mingzong is responsible for the training of direct sellers, and also has an important duty: to provide raw materials for aloe vera. The reporter saw this passage on the website of Zhenshanmei Company: "Liao Zi, the chairman of the board of directors, has been acting as an agent and selling aloe mineral crystals in Southeast Asian countries since 1989, and took the lead in introducing aloe mineral crystals into the China market in 1993. CHEMINS and the chairman of the board of directors have worked happily for more than ten years and established good cooperative relations and profound friendship. " This fully illustrates the origin of Liao and this chemical company. A company manager of Zhenshanmei revealed the relationship between Liao Mingzong and Xie Minsi. Liao has been dealing with Cummins since the late 1980s, and is responsible for the marketing of aloe in Southeast Asia. It was Liao who facilitated the cooperation between Kaiming and Perfect Company. At that time, Liao was faced with the double temptation of opportunity and advantage: at that time, the MLM market in China was developing at an amazing speed, which was a huge opportunity. At that time, the aloe market in China was still in its infancy, and it had a complete and technologically advanced supply line, which was an advantage that others did not have. Combined with the historical background, the reporter believes that the reason why Liao Mingzong chose to leave should be that Liao Mingzong hoped to gain a bigger share in the booming MLM market at that time. So Liao became independent and established Beijing Zhenshanmei Company. In 1998, he cooperated with CHEMINS again, and prepared to do a good job. Unfortunately, the reporter's meeting with Liao was very short, so I didn't have time to ask him what proportion of shares the three of them invested in that year, otherwise it would definitely help solve the mystery of Liao's departure. But what Liao never expected was that a "communication ban" in 1998 completely broke his plan. Truth, goodness and beauty were forced to turn to traditional industries. In contrast, perfection is lucky. Shortly after the "ban on transmission", it obtained the first-class transformation enterprise qualification specially approved by China Municipal Government. However, in this "departure storm", the perfect company has been greatly affected. Liao's departure is a great blow to me. According to insiders, Liao Mingzong left Perfect with hundreds of millions of assets. Due to his influence in the aloe market, CHEMINS, a long-term partner of aloe supply, also turned to cooperate with Zhenshanmei Company 1998. Liao Mingzong's departure had a great impact on the perfect supply of raw materials. How will a perfect company without raw materials maintain its production and operation? From the description of Lao Perfect, the reporter learned that when Liao left his job, Perfect Company had an aloe supply contract of 1993 with a term of ten years. This means that even if Perfect can't find the source of raw materials, it won't face the problem of raw materials being cut off before 2003. Perfect has gained a precious five-year buffer period. The reporter contacted Perfect Headquarters on the supply chain issue. A manager of Perfect Top refused to disclose the raw material supply line on the grounds that it was a company secret, but he repeatedly stressed that Perfect's raw materials were mainly aloe vera from the United States. Aloe vera, also known as American aloe vera. According to the information of the authoritative Aloe International Scientific Association, the largest aloe producer in Cura? ao is American Aloe Company. Here, it is necessary for us to mention CHEMINS Company in America again. This is a professional raw material processing factory, engaged in a variety of raw material processing technology, which does not have the production capacity of aloe itself. So where does CHEMINS aloe vera, which makes mineral crystals, come from? Zhenshanmei Company purchased a certain amount of aloe field supply rights from American aloe company through CHEMINS Company, and after technical treatment by CHEMINS Company and other partners, it became mineral crystals, and then transported them to Zhenshanmei's China processing plant to produce aloe products. The former supplier of Perfect Company is CHEMINS Company, which indicates that the existing supplier of Perfect Company is probably American Aloe Company. Let's take a look at the situation of American aloe company. The company was completely acquired by American Permanent Products Company in 198 1 and became its subsidiary. A manager of Permanent Company told me a message: When Permanent Company landed in China in 2002, it set up its first branch in Zhongshan, named "Zhongshan Permanent Trading Co., Ltd.". The next year, it is the time when the 10 year contract owned by Perfect Company expires. Although the manager did not make it clear that the permanent supply of raw materials was perfect, the coincidence was reminiscent. However, the reporter's inference was denied by an insider familiar with the perfect situation. The source told reporters that the perfect raw material supplier is actually not an American aloe company that has been permanently acquired, but a company named Fujian Putian. For a time, it was difficult to judge where the aloe supply chain of Perfect Company came from. The departure of Liao and Xie Minsi pushed another big problem to the extreme: besides the influence of raw materials, there is also production technology. As a manufacturer of main processing raw materials, processing aloe raw materials is CHEMINS' strong point. During the cooperation with Perfect, Perfect products are mainly produced by CHEMINS. However, in 1998, after CHEMINS turned to cooperate with Zhenshanmei, it took away the technical advantages of aloe extraction technology, and Perfect once again faced another major crisis: process crisis. How does perfection solve the process crisis? It is mentioned in the official information of Perfect that Perfect has recruited a large number of professional researchers at home and abroad, set up research and development departments and quality control departments, and turned to self-research. According to a senior official of Perfect Aloe, the existing products of Perfect Aloe are produced by processing Aloe Cura? ao in the United States. In other words, Perfect's current production technology is the same as truth, goodness and beauty, that is, the processed aloe materials are processed into aloe products. The reporter learned from other aspects that the perfect aloe production technology is that there is only the production process, but there is no aloe extraction process. So how is the problem solved? This is mainly from the help of Zhongshan "Zhongshan Permanent Trading Co., Ltd.". American Aloe Company, a subsidiary of Permanent Company, owns two world patents: peeling and stabilization technology, and is a top professional enterprise of extraction technology. A manager of the permanent company told the reporter that the aloe provided by the permanent company is not the green leaves of aloe, but the finished aloe gel. However, a senior person who has left Perfect Company denied this. He told reporters that it was precisely because of the unacceptable process problems of raw materials and products that Zeng Tianwang, the production director of Perfect Company, left Perfect Company in April 2004. Although faced with the supply and processing problems of aloe vera, Perfect Company survived by luck. Because of these experiences, I perfectly realized that the real power of aloe is not in my own hands, and he is in danger of being controlled by others at any time. In 2003, the big move made a perfect start. The reporter's analysis of perfection is divided into three steps. First of all, through technical means, we actively cooperated with the government and passed the four quality certifications in one go. Successfully laid the foundation for the future product quality. Secondly, we began to adjust the product structure and act as agents for other brands of products. In the future, we will completely get rid of the situation of being controlled by people because of single products and seek diversified development in all directions. Finally, vigorously develop their own team size. It was also at this time that the unstoppable team developed perfectly. This "three steps" is very successful: through quality certification, the market position of our products has been perfectly and successfully consolidated; By adjusting the product structure, it laid a foundation for the adaptability of enterprises; By expanding the team, we have stabilized our own consumer market, and when direct selling starts to heat up again, it will have the effect of creating momentum. However, such expansion has also brought a series of problems, mainly in the blind expansion of the team, leading to the imperfect development of the whole system. The existing local problems of the perfect team need to be solved seriously. Romance of the Three Kingdoms is perfect now. It has developed into one of the leading direct selling enterprises in China and the largest aloe direct selling enterprise in China. This foreign-funded enterprise has five international organizations, more than 30 national branches and more than 3,000 specialty stores, and occupies a decisive position in the direct selling market in China. Its position as an aloe mobile phone is unbreakable for a while. On August 8, 2004, Zhenshanmei, a traditional industry that had already been transformed, suddenly officially opened its market, announced its entry into the direct selling industry, and launched the "Aria" product in an all-round way, followed by the "Amber" series. Is this transformation of truth, goodness and beauty because 1998 didn't seize the opportunity? Or come back for perfection? The reason given by Zhenshanmei Company to reporters is that this is the strategic deployment of Zhenshanmei itself and has nothing to do with perfection. Truth, goodness, beauty and respect for perfection have made outstanding contributions to the direct selling industry in China. Is the motivation of truth, goodness and beauty really so simple? On the surface, Zhenshanmei has been operating in the form of a traditional specialty store since its establishment seven years ago. Little known, however, is that while stabilizing the China market with truth, goodness and beauty, Liao also cooperated with a direct selling company called Haoweisi in Malaysia. Liao put a lot of energy into his body. After eight years of operation, this enterprise has achieved good results in Malaysia. It is said that in addition, Liao also joined an internationally renowned large-scale direct selling company. It should be said that Liao Mingzong has accumulated quite rich experience in training and system operation. It should be said that although the transformation of truth, goodness and beauty is not long, the top management of the company headed by Liao is not short of direct selling experience. Here is an interesting story. When Perfect Company moved its headquarters from Malaysia to China, Liao settled in Zhenshanmei and focused on the development of Malaysia. Who develops better in Malaysia market, Liao or Gu? The reporter has no specific news yet. Although the reporter noticed that Gu was awarded the title of "Justice of the Peace" by the Malaysian head of state in 2000. But this is only an honorary title, and it does not explain more problems. Today, Liao Mingzong once again focuses his works on China, which is a perfect "brothers' party".