1. Open Little Red Book, find the picture you want to download and click it. Click on the three points in the upper right corner.

2. Click the copy link in the pop-up box, open Discover WeChat, and select applet.

3. Click the search icon in the upper right corner to search for the sweet potato library applet.

4. After clicking Open, you will be prompted whether to obtain the resources in the clipboard. Click OK, and then click Get Picture to display the obtained picture.

5. Click Save to Mobile Photo Album, and then click Allow to download pictures. The video is saved in the same way.

Unlike other e-commerce platforms, Xiaohongshu started from the community. At first, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, information sharing about sports, travel, home, travel, hotels and restaurants appeared in Little Red Books, touching all aspects of consumption experience and lifestyle. Nowadays, the community has become a barrier to the little red book, and it is also a place that other platforms cannot replicate.

At the beginning of 20 16, xiaohongshu changed the manual operation to the form of machine delivery. Through big data and artificial intelligence, the content in the community is accurately matched to users who are interested in it, thus improving the user experience.

As a lifestyle community, the biggest uniqueness of Xiaohongshu is that most Internet communities rely more on online virtual identities, while the content published by Xiaohongshu users comes from real life. A sharing user must have rich experience in life and consumption in order to share content on Little Red Book and attract fans' attention.