Bread is a common food in daily life, but as a copywriter, if you were asked to combine bread with ordinary life and write a group of copywriters, what would you do?

We can look at a case first, which may help you open up the creative thinking of copywriting.

This case is a copy of the latest poster of Bread Ready. Bread Ready has always taken "home" as its core value. After a lapse of three years, Bread came to reshape the brand image, and combined "Bread and Life" to produce a brand-new poster copy. Details are as follows:

In other places, space is reserved for shelves, but here, space is reserved for you.

Don't worry, people who only do one thing may be with our baker.

More transparency, less rejection, and mutual peace of mind.

A good habit of being picky stems from having a good family.

This is the most expensive luxury in the world, that is, the way you eat well, drink well and feel satisfied.

There is a kind of sugar without additives, which puts beauty on the face and warms the taste of home into the stomach.

The above is the latest poster copy of "Bread is Ready" combining life topics. After reading it, do you have a new thinking direction on the topic of bread+life?

Every bit of daily life can be used as the source of copywriting materials. Pay more attention to the people and things around you at ordinary times, and your copywriting materials and inspiration will keep coming out of your mind.

"New Media Copywriting and Communication" author Ye Xiaoyu WeChat WeChat official account: Ye Xiaoyu Shao Yifu (talkto520).