The door of Guangbai Department Store Shenzhen Longgang store in "Maicheng", the only department store in Shenzhen, is locked. Several large pieces of white cloth surround the entire store. Two pieces of white paper in front of the door read: "Due to business operations."
"Need to make internal adjustments at Guangbai Department Store Shenzhen store", the New Year greeting card looked awkward in the cold wind.
"We have been closed for a period of time. Due to internal adjustments, Guangbai has suspended operations. When to reopen depends on the arrangements of the headquarters." Faced with customers who came to inquire, the staff in the guest reception room, which was the only one to open the door, gave a unified reply.
"Guangbai has become obsolete." At the Starbucks next door, a waitress confirmed the current situation of Guangbai to reporters.
On August 6 and October 8, 2010, the reporter wrote two reports: "The reason for the cold reception of Guangbai Department Store in Shenzhen by "God"" and "Reporters revisited the Shenzhen store of Guangbai Department Store".
In an interview that day, Yin Li, the manager of Guangbai Shenzhen store, said that the industry practice is for department stores to prepare for losses for three years when entering Longgang.
"For the Shenzhen store of Guangdong Department Store, it does not take three years to turn a loss into a profit." But in less than two years, Guangdong Department Store, as the only department store in Shenzhen, finally left the "Maicheng" store in Longgang.
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Guangbai’s sudden “evacuation” left customers helpless. Guangbai’s sudden evacuation was a pity for some citizens.
On the first floor of Guangbai underground parking lot, the reporter met a Ms. Lei who came to shop. When she learned that Guangbai was closed, she was very surprised and said several times, "Isn't it possible?" She told the reporter that she was right next door.
I work at the Bank of China in Guangbai, and I often go to the second floor of Guangbai to buy clothes. There is a wide selection of clothing and shoes in Guangbai, and most of them are brand stores.
Ms. Lei gave the reporter a rough economic calculation: a certain brand of women's clothing is only offered at a 30% discount in other stores, but Guangbai offers a huge discount, and a 30% to 50% discount is common.
"I usually buy thousands of clothes at Guangbai every month. I can save hundreds. Now that it has withdrawn, I can only switch to online shopping." Another person who plans to buy toys with his children
Ms. Song lamented that it was a pity for Guangbai to evacuate.
She told reporters that the sales staff at the major brand counters at Guangbai are very enthusiastic and shopping at Guangbai is relatively easy, unlike other stores where you have to wait for a long time when trying on clothes.
"I think it's a pity that this kind of store with many brands and big discounts has closed down. I'm very surprised!" Ms. Song said.