"Winter jasmine market" is a very distinctive folk activity, which has become an indispensable part of the Spring Festival in Guangzhou. Affected by the epidemic, it pioneered the mode of "online-oriented and offline-supplemented"! Let's take a look at the highlights of this spring jasmine flower viewing activity. Highlight 1: From "one district and one flower market" to "one district and many points", you can choose three kinds of "flower purchase maps"
According to the relevant person in charge of Guangzhou Municipal Market Supervision Administration, the traditional practice of "one district and one flower market" in Yingchunhua City in 2121 will be adjusted to "one district and many points": "taking streets and towns as a unit, combining fixed and temporary selling points, and fully implementing epidemic prevention and control measures.
up to now, there are 153 on-site sales points in 11 districts of the city (excluding production bases, which will be continuously supplemented and improved), including 114 temporary sales points and 39 fixed points. There are 41 in Nansha District, 34 in Tianhe District, 24 in Panyu District, 21 in Haizhu District and 16 in Baiyun District. According to the relevant person in charge of Guangzhou Agriculture and Rural Bureau, there are as many as 431 production bases for annual orange growers in Guangzhou this year, and the varieties available include orchids, peach blossoms, gladiolus, lilies, pitcher plants, Anthurium andraeanum, four-season oranges, kumquat, etc., which are deeply loved by the public, and the number is quite sufficient. Highlight 2: "Flower Market on the Cloud" realizes online flower viewing and purchase, and the annual flowers are delivered to the door
How to buy flowers without going to the flower market? It is understood that Guangzhou Flower Market Office, together with the Propaganda Department of the Municipal Party Committee, the Municipal Bureau of Agriculture and Rural Affairs, the Municipal Post Office and other departments, will guide the 11 districts in the city, organize flower farmers, flower production bases, flower dealers and other Spring Festival flower suppliers in their jurisdictions, and connect with various online platforms to realize online trading of Spring Festival flowers, so as to facilitate people to purchase flowers online. At the same time, mobilize all kinds of online platforms to give full play to their respective advantages and build a "flower market on the cloud" that is "visible, playable and affordable".
Up to now, the docking platforms in various districts include Guangzhou Post (WeChat official account), Alibaba (Alipay, Hungry, Gaode Map), JD.COM, ByteDance (Tik Tok), Suikang Life Platform, Guangdong's digital platform of "Guaranteeing Supply at a Stable Price", "Hearing bloom" and "Excellent Nansha" applet. Highlight 3: E-commerce live broadcast brings wide goods, "Guangzhou is good. Want to have dinner at home? These can be done in "Guangzhou Good _ Online New Year Festival"! It is understood that this New Year's Festival will build a Guangzhou Good Zone on Alibaba's local life platform, and meet the needs of citizens to do new year's goods, eat new year's meals and visit the flower market online through "11 billion subsidy" coupons, platform profit promotion, live video delivery, and blind box surprise.
stephanie, the person in charge of Guangzhou Huahao Culture Development Co., Ltd. and the general planner of Good Guangzhou, said that platforms such as Alipay Word of Mouth, Taobao and Hungry will launch Guangzhou's time-honored brands, features and brand new year's goods in the special zone, and e-commerce will sell goods live to give citizens more choices. From February 1 th to 18 th, the online catering promotion venue of "Happy Meal in the New Year and Delicious Taste at Home" was set up through the Hungry Platform to encourage residents to book New Year's dinner at home. During the event, merchants will receive platform subsidies, and consumers will enjoy benefits such as full reduction of red envelopes, which is more convenient and more favorable, and enjoy delicious New Year's Eve dinner. Highlight 4: Dress up Guangzhou with 211,111 square meters of flowers, and go to Guangzhou Garden Expo to see "bloom in the Bay Area"
During the Spring Festival, Guangzhou Forestry and Landscape Bureau will increase the amount of urban flowers, and arrange about 211,111 square meters of flower landscapes in important urban roads, landscape nodes and park scenic spots, so as to continuously improve the quality of urban landscape and show the colorful charm of the city. "This year's Spring Festival, the general public can enjoy more than 21 kinds of beautiful flowers such as cosmos, malachite, begonia, violet, foxglove and lupine everywhere." The relevant person in charge of Guangzhou Forestry and Landscape Bureau introduced.
Guangzhou will also hold various horticultural and floral exhibitions. As one of the highlights of Guangzhou's brand image, the 28th Guangzhou Garden Expo is scheduled to officially kick off in Haixinsha from February 9 to 18. With the theme of "bloom in the Bay Area", the exhibition of one million square meters will innovatively blend the aesthetics of space art with gardens, flowers and plants, which is a visual feast integrating urban memory, regional culture, humanistic characteristics and garden landscape elements. Baiyun Mountain Scenic Area will also hold a tulip-themed flower show, focusing on more than 21 varieties of tulips, combining more than 151
Baiyun Mountain Peach Blossom Culture Festival, Moxingling Orchid Exhibition, Yuexiu Park Holographic Projection Show and Zodiac Cultural Theme Series in Zoo are also worth looking forward to. In particular, the "Lantern Festival" in Yuexiu Park will bring visitors a carnival of "enjoying flowers and lanterns, watching light and shadow shows, enjoying products, visiting the market and sighing food". Zhengjia Polar Ocean World and Rainforest Ecological Botanical Garden will hold activities such as "Moby Dick Baby's Spring Festival Tour" and "Niu Guang Yi Cai" to attract citizens and tourists to punch in.
Park scenic spots in all districts have also brought many surprises to the general public and friends, such as the Dragon and Lion New Year performance in Guangzhou Cultural Park, the colorful windmill festival in Baiyun District, the special Spring Festival movie event in Panyu District, the Spring Festival calligraphy and painting exhibition in Haizhu District, and the Gesanghuahai in Huangpu District, which greatly enriched the citizens' life in the New Year. Highlight 6: "Rich performance+movie feast", the literary feast is wonderful
Before and after the Spring Festival, a series of literary feasts will be staged in Guangzhou's main performance venues, such as Guangzhou Grand Theatre, Xinghai Concert Hall and Sun Yat-sen Memorial Hall. There are many fine repertoires and New Year concerts, such as the cross talk drama "Millennium Night, Let's Talk Cross Talk", the musical "Far Away", the "Centennial Classic" Spring Festival Concert and the Guangdong National Orchestra Spring Festival Concert. It is worth mentioning that the carefully polished play "Butterfly" by Guangzhou Acrobatic Art Theatre is the first time to present the representative of Chinese excellent traditional culture "Butterfly Lovers" in the form of acrobatic drama, which will officially meet the audience at Guangzhou Grand Theatre on March 5-6.
Highlight 7: Wake up the lion to call for the Spring Festival, and "online+offline" cultural tours will be integrated to benefit the people.
During the Spring Festival, cultural activities to benefit the people will also bring many surprises to the public. According to the relevant person in charge of the Municipal Bureau of Culture, Broadcasting and Tourism, during the Spring Festival this year, Guangzhou will hold more than 311 cultural tourism activities to benefit the people, and organize municipal public cultural venues to hold various theme activities, which will give citizens and tourists a strong Lingnan flavor. Members of the public can pay attention to the information guidelines issued by various venues, and make an appointment to participate in activities and watch performances.
Guangzhou will focus on Guang Zhouta and Chaoxu, and create a series of annual festivals with the theme of "Spring Awakening". From October 29th to February 26th, a non-legacy exhibition with the theme of lion dance culture was held in the circular passage on the first floor of Guang Zhouta. An innovative New Year's Eve event with the theme of lion awakening and trends will be held in the media port Chaohui, with 11,111 creative lion awakening, animation IP "Awakening the Lion King", etc., and elements such as festivals, non-legacy and cultural creation will be integrated to create a strong atmosphere for the Spring Festival, so as to accompany the citizens to have a happy and eye-catching year. Highlight 8: Celebrate the Flower City with a Hundred Years, and polish the brand of "Flower City Watching Flowers"
This year's "Guangzhou New Year Flower City Watching Flowers" will innovatively launch a series of activities such as "Celebrating the Flower City with a Hundred Years", "Flower Happiness Guangzhou Experience Officer", planning the AI Flower Market Fair, "One Square" Reading Pavilion, "The Most Beautiful Square" and so on.
Among them, the "Hundred Years' Celebration of Flower City" will invite famous people who are closely related to Guangzhou, such as think tanks, cultural and artistic circles, communication circles, foreign affairs circles and self-media circles at home and abroad, to conduct online and offline interviews with the guests to form special reports around the theme of "Guangzhou New Year
Flower City Watching Flowers"; Guests will also write stories about Flower City for Guangzhou through online writing. The event will cooperate with central media, local media and Internet news platforms to form an all-media communication matrix.
The activity of "Flower Happiness Guangzhou Experience Officer" selects 21 outstanding young people from Guangdong-Hong Kong-Macao Greater Bay Area who are sunny, healthy and versatile from the college students in Guangzhou. These 21 "Flower Happiness Experience Officers" will participate in the 24-hour live webcast of "Stay in Guangzhou for the New Year" on February 2 -3, and record Guangzhou's 24-hour live video relay.