E-commerce online convenience store is a retail format based on Internet platform. It is an online convenience store of Hualian E-commerce, which provides customers with convenient goods and services through the combination of traditional convenience stores and the Internet. The retail trend in 2 1 century is bound to be the combination of e-commerce+offline interpersonal network+chain store management. Hualian online convenience store maintains offline interpersonal network through Hualian intelligent terminal, providing consumers with convenient services including online shopping, air ticket reservation, card recharge and public utility payment, effectively connecting offline consumers with convenience stores, which is a real online and offline business model, allowing enterprises and consumers to interact in real time. [1] The establishment of online convenience stores is a reconstruction of the retail format of traditional convenience stores. Based on the urgent convenience needs of consumers and large-scale online shopping needs, through the combination of traditional convenience store Hualian and e-commerce, the products and services of Shenzhen Hualian e-commerce mainly include three parts: Hualian online convenience store, Hualian convenience shopping machine and Hualian online mall. Use&& quot；; Convenience Store+E-commerce & & quot；; Establish retail and service terminals in living communities to meet the daily needs of consumers. Hualian intelligent terminal effectively maintains offline interpersonal network, brings stable customers to convenience stores through value-added services, and improves consumers' loyalty and stickiness to convenience stores. Hualian online convenience store provides users with four kinds of convenience needs, and the time is convenient: come at any time and buy at any time; Convenient purchase: quick search and quick transaction; Convenience service: trivial and complicated things, all arranged properly, carefree; Convenient distance: you can see it when you go out, and you can find it on the street, providing the most convenient goods and services. In order to better serve consumers, Hualian online convenience store provides free Wi-Fi access, bar leisure, online purchasing and other services, so that residents can meet their daily needs without leaving home and strive to build & & quot；; Three-minute convenient life circle & & quot；; , comprehensively improve the convenience of urban life. Service function. 1, Wi-Fi, wireless communication Wi-Fi is a wireless networking technology, which can support computers, mobile phones, platform computers and other mobile terminal devices that support Wi-Fi function. With Wi-Fi access to the Internet, you can access QQ, send emails, send Weibo and a series of online behaviors. 2. Value-added services. Value-added services of fashionista Hualian. Including mobile phone recharge, game card recharge, air ticket reservation, hotel reservation, movie ticket reservation, performance ticket reservation, scenic spot ticket reservation, driving school registration and online car rental. Consumers only need to touch the screen, just like using a smart phone, all operations can be completed in a snap of their fingers, eliminating the trouble of waiting in line and not knowing the computer. 3. Pre-order goods, and look forward to providing the purchasing list of overseas commodity catalogues. Consumers can choose their favorite goods for pre-order, and can pick them up directly at convenience stores. 4. In terms of convenience services, Happy Life Convenience Store has opened a number of offline convenience services, including express delivery, laundry, printing, certificate handling, etc. 5. Bar leisure, free mood, consumers can enjoy afternoon summer sunshine, a cup of coffee and a magazine in the bar area to relieve work pressure and enjoy a beautiful afternoon sunshine; You can chat in the bar lounge. 6. Cooked food with box lunch, with delicious tip of tongue, introduces famous snacks in Taiwan Province Province. Box lunch 5 17 changes products according to different seasons. 7. Special promotion and intimate service offer weekly discounts, allowing you to enjoy the best value goods, buy free boiled water provided by online convenience stores, and you can also use boiled instant noodles and coffee. 8, door-to-door, intimate service online convenience stores provide free door-to-door service, you can buy the goods you need without leaving home. 9, microwave drinking water, worry-free Hualian online convenience store provides free microwave heating service, and you can enjoy steaming delicious food anytime and anywhere. 10, 24-hour professional retail service Shenzhen Hualian E-Commerce Co., Ltd. was established by&& quot；; Hualian & & quot The trademark belongs to Tianjin Hualian Department Store Enterprise Management Co., Ltd., a new retail service company established by several corporate investment companies Logo, and its headquarters is located in Hualian Building, No.2008 Shennan Middle Road, Futian District, Shenzhen. This paper aims to use the advanced e-commerce platform, integrate the Hualian system all over the country and the shopping malls, supermarkets and convenience stores that are willing to join outside the system, create a brand-new O2O business model combining online and offline, and strive to make Hualian, a totem brand full of national genes and numerology, glow in the new era! Shenzhen Hualian e-commerce will completely change this tradition ... the rest of the full text "