Li Ziqi, a well-known short video creator in online celebrity, hasn't updated her video for more than two months, and her last video stayed on July 14th. However, although Liziqi did not update the video, the news about her has never been interrupted, such as Liziqi brand being fraudulently used, the team being dug up, Liziqi calling the police and so on. At the same time, it is also reported that Li Ziqi "suffered a loss" in the equity structure, and she had conflicts and contradictions with the capital side. So what happened to Li Ziqi?

Let's talk about what kind of online celebrity Li Ziqi is. Li Ziqi can be said to be a legend in China from the media. She is a food blogger and short video creator, with over 1 million fans. She has spread some traditional cultures in China very well, and the topics about her have also been compiled into students' examination papers.

I thought that Liziqi would develop smoothly, but since she stopped updating videos and a series of abnormal operations, netizens felt that "everything happens for a reason", and most netizens thought that Liziqi had a contradiction with the MCN organization Hangzhou Weinian Co., Ltd. behind her.

Li Ziqi once voiced on social media on August 3th this year, saying that "the Qing Morning Post alerted the police", which quickly caused a heated discussion. And at the same time, for a netizen's comment, Li Zikai replied, "It's terrible, capital is really a good means", but it wasn't long before Li Zikai deleted this comment.

Li Ziqi established Sichuan Ziqi Culture Communication Company in July, 217. I hold 49% of the shares, and the major shareholder is Hangzhou Weinian, holding 51%. It can be said that Li Ziqi's continued popularity has also contributed to Hangzhou Micro-Reading, after all, the company gave it a lot of help in the early days.

However, with the prominence of Li Ziqi's commercial value and the re-division of the interests of the original company, the two sides may not reach an agreement in some aspects, which leads to contradictions. On August 26th this year, Li Ziqi's assistant posted a message on the social platform, saying that Li Ziqi had been working on video content for years but neglected some practical problems. Now it takes time to sort it out. As soon as this news came out, it seemed to verify the previous speculation of the majority of netizens.

Actually, the editor agrees with this view of netizens, because through the voices of Li Ziqi and his assistants, we can clearly feel the problem, but they just didn't make it clear. At the same time, the author also thinks that although Li Ziqi's team is replaceable, Li Ziqi is unique and irreplaceable. The editor also sincerely hopes that Li Ziqi can handle his own affairs as soon as possible and return to short video creation.