Henny Trading Company was founded in 1995, and changed its name to Chuangmeishi Company in 1999. In 2008, Henny Trading Company developed into a powerful cosmetics group integrating R&D, production, sales and training, spanning two major fields of professional daily chemicals, with brands such as Chuangmeishi, Yati and Kelian. When creating beauty, we pay attention to cultural marketing, insist on the perfection of details, focus on discovering and creating the unique beauty of women in China, and provide comprehensive solutions for women in China for professional and skin care. The elegant charm and professional quality that keep pace with fashion have won the trust of more than one million female consumers.
Chuangmei has always been based on the forefront of international fashion technology in the field of skin care, and continues to build a skin care kingdom integrating technology, medicine and aesthetics with cutting-edge scientific and technological strength and women's fashion sense. In product research and development and skin research, we have maintained long-term cooperation with internationally renowned scientific research institutions such as BASF in Germany and Starmar in France in terms of raw materials, formulas and technologies, insisted on keeping skin care technology in step with the world, and achieved brand reputation with professional quality.
Chuangmeishi has won many honors, such as "China Excellent Trustworthy Brand", "High-quality Reputation Consumer Rights Protection Brand" and "China Top 20 Famous Brands in Beauty Industry", and enjoys the reputation of "Professional Brand on which beauticians depend" in the industry.
The strategic goal of beauty creation
Always walk in the forefront of China's beauty industry, make Chuangmei a century-old brand trusted by women and relied on by beauticians, and establish a collectivized, socialized and international joint-stock company.
Creative enterprise values
1, the value of people is higher than the value of things; 2. Common value is higher than personal value; 3. Social value is higher than profit value; 4. User value is higher than production value.
What is the greatest survival wisdom? Don't worry, don't complain, prepare quietly in the dark, knowing that this is the necessary stage for the beginning of life. When the time is right, you will emerge from the cocoon and become an elf in the sun, spreading your beautiful wings in the wind and flying! Creation is the most beautiful, and butterflies become life.
From pupa sublimation to butterfly, from showing colorful wings for the first time to flying high and seeing far, beauty broke out in the most cruel adversity and evolved like a butterfly. Every flight is a difficult transformation process; Every test of the dilemma is a wonderful interpretation of butterfly change!
Creating the perfect butterfly has changed life, not only when creating beauty, but also when creating beauty with all those who agree with it.
To be a respectable enterprise, it is impossible to change from a butterfly to a butterfly overnight, and it cannot be achieved without decades of hard work.
Being a respectable enterprise represents the values of entrepreneurs forging creative values, which means that the butterfly of creation is not blindly pursuing the highest and perfect, but choosing to do what you think is right and then doing it better.
Being a respectable enterprise has changed into a wonderful butterfly change, and what remains unchanged is the goodwill in the process of butterfly change and respect for everyone who participates in the cause of creating beauty.
Create the most beautiful butterfly and change your life. The most beautiful butterfly is not only the butterfly itself, but also the creative values of beauty that must be resolutely removed. Work, happiness and success.
We are all creationists.
We are a group of people with common ideas, and Chuangmei is an enterprise composed of people with common ideas.
We don't think of ourselves as geniuses, but genius is an extraordinary stupidity. We don't care about criticism, we don't know the shortcut, we look for a way, we keep going, we foolishly stick to our beliefs, and we foolishly feel happiness from difficulties. Not every step may win applause, but every step is an opportunity for individuals and enterprises to change!
We cannot define success. Success is not necessarily a perfect result that can be seen and touched. Success should be a process of making every effort to promote a perfect result. Every link in this chain, from gestation to completion, is an indispensable highlight of success.
We are all people who have created beauty, and our success is the success of creation.
Chuangmei believes that the work of each post is of great value to the development of the enterprise:
Following the working concept of "achieving value is success",
Advocate the working attitude of "feet on the ground, heart in the distance" and encourage employees to live and work happily.
Everyone who creates beauty always thinks that work is a process of creating value and realizing self for the company and society.
And happiness is the inner abundance and joy gained by devoting oneself to work.
Six codes of conduct for creating beauty.
Responsibility: The result of any small work will affect the overall situation, and responsibility is the foundation of excellent work.
Enterprising: work with an open mind, dare to break away from convention and pursue outstanding work performance.
Happiness: to realize the value of successful life in happy work, and happy work means happy life.
Passion: positive, honest and optimistic attitude, delivering positive energy to the team and partners.
Cooperation: the advantages of colleagues, levels and departments are complementary, equal, respectful, shared and sincere cooperation.
Pragmatic: No matter where you are, always seek truth from facts and go all out to treat every job.