In the past, you could often see Shaxian snacks, stuffed meat patties, and Lanzhou beef noodles. But now, with the popularity of Shaxian snacks all over the country, the specialty snacks of each region have gradually left their hometowns, and the market competition for specialty regional snacks has become increasingly fierce.

, so how to open this snack bar now, and how to open it in the long term?

Do you have any thoughts?

Nowadays, regional snacks have opened up an era of their own. Each region has its own snacks and its own system. They are gradually discovered and continue to grow.

So in such a fierce competition in the specialty snack market, how should local snacks fare?

1. People are pursuing perfection more, and fewer people want to go to street shops to buy snacks.

Worrying hygienic conditions replaced a cluster of small, tastefully substandard shops.

Which stores can be left behind? Traditional time-honored stores with good taste may not be ideal in other aspects, but consumers are more tolerant of them in pursuit of perfect taste.

These traditional time-honored brands usually have good taste and have been open for a long time. They have been operating for a long time and have accumulated a lot of user reviews. At this time, coupled with some publicity and promotion, they can completely serve as representatives.

There are some tourist attractions or unique snack streets (such as the City God's Temple in Shanghai and Yongxingfang in Xi'an). This kind of staying in the hometown as a specialty means having a sense of responsibility to inherit the taste, and the taste must be good.

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2. There is still a certain resistance for local snacks to go global. After all, not every snack can have the spontaneous "magic of expansion" like Shaxian snacks and Lanzhou beef noodles. Most snacks still need a certain market.

Education costs are high, otherwise it will be difficult to open the market in the short term.

Then, when going global, you need to choose the right category, start the product category first, and then use the brand to promote the development of other categories.

Specialized and precise - how much a store can do does not depend on the categories you choose, but on the precise positioning of what you do for the brand.

A product as small as sesame biscuits and fried dough sticks can be moved by Taoyuan Military Village into a high-end office building, and the area is no smaller than that of a staple food store.

Such a name also gives it more room for development. It is famous for its sesame cakes and fried dough sticks, but it is not limited to sesame cakes and fried dough sticks.

The environmental art design that is eye-friendly and comfortable is not only a seller of food ingredients, but also a place that gives consumers a better experience.

If you love sesame seed fried dough sticks, you no longer need to go to a street stall.

The rich product series and elegant environment are an upgrade of snacks and provide more market opportunities for category development, opening up a vacancy for snacks from another level.

Small and beautiful - heavy-flavored and lightweight snacks have a buy-and-eat feature built into them, which means they don’t occupy too much space. Customers can buy and eat as soon as they buy, without even having to pay.

Consumers present seats.

Different from traditional snack bars, although the store is small, the categories are more focused, the decoration is more exquisite, and the environment is cleaner.