For marketers, customers are not only the most direct source of inspiration, but also the best product testers.

You can get a lot of key information by "chatting" with them: ● Pain points in daily life → Find sensitive points of purchase ● Accurate expression when describing problems → Find out what customers are saying ● Questions and dissatisfaction with products → Resolve customers' concerns

Objections, handling customer demands. After getting this feedback, the sales staff can start planning for the next step.

At the same time, customers will feel like their minds are being read and their needs and thoughts are accurately captured.

The entire exchange has only one goal: to give customers a better experience, thereby increasing product sales.

However, one of the biggest shortcomings of marketers is that they don't talk to customers very much and they don't listen very much.

1. Clarify the hesitations and doubts of customers. "Hesitations and doubts. Clarifying the first point will help you understand the episodes in the purchasing process - you can adjust the content of your words accordingly. Clarifying the second point will help

If you understand how customers choose products and which parts of the product they value, you can accurately recommend products or services. "2. Seize excellent customers." As a salesperson, you need to have a comprehensive understanding of excellent customers - them.

House type, attention to brands, participation in activities and spending power, etc. This is what I call on everyone to practice. Good customers can guide you to more similar users. "3. Understand the sales experience and product delivery process." Remove some.

It is obvious that customers like and dislike the product. I think the most important communication content is how to improve the product sales experience and transaction process. The first impression is crucial and determines the customer's overall feeling about the product.

Help you get more reviews, recommendations, purchase rates and repeat customers. "4. Study the language used by customers to describe the product. "Yes, the first element is of course the language used by customers. This only takes a cup of tea.

Understand what your users want and worry about. You will get nowhere if you don’t. Bottom line: Find out what your customers say and how they say it. “5. Ask why.” True insights are three elements.

A combination of what, why, and your intuition is impossible without talking to the user, especially with the increasing power of the “why” and the customer is the only one who can give it.

The person who answers your question. "6. The real reason for the customer's purchase." The most important information you can get during the conversation is what they are willing to pay for. Usually, you will know when the customer's eyes light up or they can't wait to express what they want.

He is going to pay for it. "7. Reasons and problems for customers to come to the store." Through communication with customers, find out: a. Why they come to your store; b. What they think of your products; c. How to get them to visit.

8. Does the product provide solutions to real needs? “You learn a lot during the conversation, and the most important thing is whether you provide the best solution for customers.

We made the biggest mistake before: focusing on introducing the product and neglecting to develop relationships with customers, resulting in no one paying attention to the product.

It later took a year and extensive communication with customers to save the situation.

"9. Get user feedback at any time. "If you lose user feedback, you will be like a blind fly.

Especially the feedback from dissatisfied customers - 95% of them leave in silence.

Communicating with them can help you improve your work and reduce customer churn.

"10. Understand users' life worries. "Personal relevance is what people really pay attention to.

The more in-depth communication you have, the better you will understand your customers’ life needs.

Rather than blindly "tinkering", the perfect way is to achieve transaction goals in a planned manner based on needs.