Official website: /Country Base, a fast food chain.
The original name was "country chicken". The English abbreviation still uses CSC, but the meaning has changed from country style chicken to country style cooking, which means original country style cooking.
At 9:30 a.m. on September 28, 2010, Countryside began trading on the New York Stock Exchange, becoming the first Chinese fast food chain company listed in the United States.
CSC International Fast Food Chain Co., Ltd. was established in Chongqing on November 23, 1996. It introduced the management model of CSC International from the United States. CSC now has more than 100 directly-operated chain restaurants. As the leader of healthy fast food in China, CSC
Our operation is based on direct chain operation, centralized production, standardized products, central distribution and other methods to continuously ensure that the product quality and services provided are the best.
With ten years of continuous guarantee of good quality, excellent service and comfortable and elegant environment, Countryside has a strong customer base in the fast food market and has become one of customers' favorite dining places; it is also the best supporting facility for large shopping malls and department stores.
project.
Village Base provides rich, delicious and fresh healthy food, becoming the first choice brand for those who pursue health and fashion, and strives to become the number one fast food brand in China with the fastest service.
CSC has set a best record in Chongqing with more than 2,100 customers received during peak hours, and has become the fast food brand with the highest market share in Chongqing.
Adhere to the belief in rural foundation success and make a little progress every day. I believe our tomorrow will be better!
Do something valuable to Chinese catering and be committed to creating a better life for people!
Edit this paragraph Listed in the United States At 9:30 a.m. Eastern Time on September 28, 2010, Village Fund began trading on the New York Stock Exchange.
Its opening price was $25, with a price-to-earnings ratio of 65.80.
After the opening, the stock continued to rise. As of 9:48 EST, the stock was trading at $25.45, an increase of 54.24% from the IPO pricing of $16.5.
Previously, Village Fund issued 5 million American depositary shares ADS in the United States (each ADS corresponds to 4 ordinary shares). Each ADS was priced at US$16.5 and was oversubscribed nearly 30 times.
Documents provided by Village Foundation show that the company’s founders, Li Hong and his wife, jointly own 53.2 million shares of the company.
Previously, Lai Yilei, an analyst at Zheshang Securities, said that the current P/E ratio of Chinese catering companies listed overseas is generally 30 to 40 times.
Taking into account the Chinese concept and small-cap characteristics of Village Fund, coupled with 30 times of subscription, there should be a 20~30% premium after its listing, so it is estimated that it should be around US$20 after opening.
However, the opening premium of 54.24% of the rural base surprised analysts.
Calculated at this price, the market value of the shares held by Li Hong and his wife reached US$333 million.
Based on yesterday's central parity rate of 6.69 US dollars to RMB, the net worth of Li Hong and his wife has reached RMB 2.224 billion.
Previously, Li Hong ranked fifth with a net worth of 1 billion yuan on the list of China's catering rich people released by Hurun.
After the listing, the net worth of Li Hong and his wife surpassed Tao Ranju's Yan Qi (1.2 billion yuan) and Xiaotailyang's Yu Jiarong (1.3 billion yuan), and jumped to the top three in the country, second only to Beijing South Beauty's Zhang Lan (2.5 billion yuan)
) and Pan Wei of Shanghai Ajisen Ramen (3 billion yuan).
Regarding the surge in the listing of Village Base, Lewis, manager of Thornburg Investment Management Company, which manages US$56 billion in assets, said: "The IPO of Village Base reflects the market's optimism about Chinese consumers." Three years ago, Sequoia
Two major venture capital firms, Heiner and Heiner, invested US$20 million in rural foundation.
On the 28th, Shen Nanpeng, founding and managing partner of Sequoia Capital China Fund, said that Rural Base has much more customers than KFC in the same location. It has also made major breakthroughs in the standardization of Chinese food, and thus has the management capabilities for rapid expansion.
[1] Edit this paragraph of entrepreneurial story "McDonald's in China" Chongqing Entrepreneurship Goddess Li Hong China's catering has a long history, but unfortunately the rural base failed to give birth to world-class giants like KFC and McDonald's.
Although many companies have made bold claims to build "China's McDonald's and KFC", more of their ambitions have long since disappeared with the collapse of companies: Red Sorghum has been planted, Adeya has been closed, Ronghua Chicken has been withdrawn, and Chinese-style chicken has been withdrawn.
Fast food has staged a tragedy of "one after another".
Now, another company has raised the banner of challenge.
In Chongqing, the fourth pole in China, in addition to the four business cards of beauties, bangbang, hot pot, and night views, there is another unique business card, which is "rural foundation".
On November 1, 2007, Ji Yue, vice president of Sequoia Capital China, and Gong Ting, head of Haina Asia Venture Capital, signed a contract with Chongqing Rural Fund. They jointly invested US$20 million (approximately RMB 150 million) in an effort to transform rural areas into
It aims to become the number one Chinese fast food brand in China and plans to package and market it overseas.
The two major venture capital firms are not involved in the day-to-day operations of Rural Foundation. Their main job is to make Rural Foundation’s management more international, formalized, refined, and large-scale, with the goal of becoming the “McDonald’s of China.”
The miracle of rural foundation is not only that.