Michelin restaurants and Michelin tires are businesses of the Michelin Group.

Michelin is a French tire company. It’s been a century since the first bicycle tire was manufactured and it has become a giant in the automotive tire industry. However, it is not tires that make Michelin famous around the world, but restaurant guides.

At that time, Michelin was committed to researching the tire industry, but there was a problem with selling tires: - It is not a consumable, and society’s consumption capacity for tires is basically fixed. The tires will be replaced only after the car has traveled 40,000 kilometers and become worn. Therefore, even if more tires are produced per unit time, it is impossible to sell more tires.

So the smart French people came up with the idea of ??making a travel guide and marking the gourmet restaurants across France, even the small shops on the street corners. France is a small country, and it only takes 6 to 7 hours to drive across the country. For French people who have plenty of vacation time and love to travel, it is not difficult to drive out and find restaurants.

For ordinary people, driving a family car, reading Michelin brochures, and looking for delicious food everywhere is to enjoy life; for Michelin, people drive out to accelerate tire wear and make their tires more durable. Sell ??quickly, this is a classic win-win marketing strategy.

One million car purchase subsidies