Text: Internet Jianghu The outbreak of the black swan of the epidemic has cast a bleak shadow on the economy, and all walks of life have been deeply affected, especially in the field of home appliances, which has shattered the business plans of many companies.

However, taking the "epidemic" as an opportunity, some companies took advantage of the situation to launch new products, and some companies were able to take advantage of the trend and enter new business directions... This also gave rise to many business opportunities, but Vantage does not seem to be

Not included in this list.

Recently, Vantage Co., Ltd. disclosed its 2020 semi-annual performance forecast, predicting that the attributable net profit in the first half of the year will fall 48.12%-60.78% year-on-year to 155-205 million yuan, of which the second quarter will fall 39.60%-58.64% year-on-year to 109-159 million yuan.

The "opportunity" of kitchen appliances, the "crisis" of Vatti. The impact of the epidemic on the home appliance industry is undoubtedly huge. The overall downward trend of home appliance retail sales in the first quarter was obvious. However, for kitchen appliances in the home appliance industry, it is actually a hidden opportunity.

.

Why do you say that?

Because the epidemic not only affects home appliances, but also the catering industry. During the isolation period, dining in has become a luxury. Even takeaways have to go through many hurdles to be delivered to users. A large number of restaurants cannot bear the financial pressure.

And went bankrupt.

What do people do when they have no way to satisfy their stomachs through the outside world?

The answer is: Transform into a young Chinese master.

During this extended Spring Festival quarantine holiday, people have rediscovered their long-lost cooking skills and started upgrading their cooking games to fight monsters. Cakes, fried dough sticks, and roasted chickens are all on display.

Within people’s circle of friends.

No matter how handicapped people are, they are also attracted, hoping to ascend the throne of cooking.

Even after the street stall caught fire, people said with emotion: It turns out that God has arranged it somehow. Isn’t it just for this day that I have been practicing my cooking skills at home for the first half of the year?

The urgent need for food during the isolation period, coupled with the spread of social fission, has also pushed various kitchen appliances such as ovens, electric baking pans, and air fryers to highs. The wear and tear of the original kitchen appliances and people's interest in emerging kitchen appliances

Hot rods, giving it a tendency to have small bursts during the pandemic.

Bear Electric, which focuses on cost-effective "small home appliances", released its performance forecast for the first quarter of 2020 in April, showing that its attributable net profit was 89.7824 million yuan - 107 million yuan, a year-on-year increase of 60% - 90%.

During the epidemic, Xiaomi Youpin's small household appliances category experienced a growth of more than 85%; wall breakers and baking categories experienced more than three times growth, and products related to disinfection and sterilization in the kitchen appliance field have also become hot products on the platform.

Vantage's net profit fell sharply by nearly 50% in its forecast. Regarding the reasons for the change in performance, Vantage pointed out in the forecast: "The decline in the company's performance during the reporting period was mainly due to the impact of the COVID-19 epidemic and its prevention and control measures on the company's production and operations.

The epidemic has indeed had an impact, but it is an important factor, not an absolute factor. By observing the development of the epidemic in the country, we can find that the domestic epidemic was under strong control by the government in mid-February.

, the government has begun to promote the orderly resumption of work and production in various places. People's panic about the epidemic has gradually dissipated, and people have begun to resume consumption activities under reasonable protection. It can be said that the second quarter of this year is of great significance to the home appliance industry. After all, people's

Consumer demand has always existed, and after a period of suppression, it should usher in an explosion. However, there is no sign of this from Vantage's second quarter performance forecast. Its net profit has decreased year-on-year, and the decline is still not small.

. Household kitchen appliances are a highly cyclical industry. The emergence of this epidemic obviously caught Vatti by surprise. Especially for a company as large as Vatti, it is inevitable that it will encounter the problem of "turning around in a disaster".

Its financial report last year also seems to show that Vantage is not fully prepared for the winter and is somewhat insensitive to the trend. What is the solution to Vantage’s channel dilemma? From the perspective of Internet Jianghu (ID: VIPIT1), except for the sharp decline in net profit.

In addition to the impact of the epidemic, Vantage should look for reasons from its own business model. As we all know, Vantage is very dependent on channels, because in the past, its fortune mainly relied on the agency distribution model and relied on sales from large chain companies.

The relationship between Vantage and its dealers has always been criticized by the industry. Judging from the information retrieved by Tianyancha, there are 271 items about Vantage's own risks, many of which are related to conflicts with dealers.