many take-away enterprises always encounter customer complaints and bad comments that the pictures are inconsistent with the real thing in the course of business, because customers see that the products expected to be received by take-away shops are too different when choosing to order. Every time I see such a bad review, it is difficult for many businesses to call directly! ! The main reason for this kind of bad review is that the picture has too high expectations for customers. When customers see the products, if they are not as good as expected, they will naturally be disappointed. There are the following situations in the pictures of dishes that expect too much from customers: (1) The dishes are inconsistent in weight. There are 6 chicken wings in the pictures, but only 2 in kind. (2) The proportion of ingredients is inconsistent. There is a lot of meat in the picture, but there is no real thing. (3) The ingredients are inconsistent. There is no coriander in the picture, but there is coriander in the real thing. (4) Inconsistent handling of ingredients, the chicken wings in the picture are cut, but the real thing is not cut. (5) In the later stage, the color of the ingredients is distorted, and the appearance of the picture is too different from that of the real thing. (6) The picture is too exquisite, the five-star hotel has a style of painting, and the physical roadside stalls have snacks. (7) The shooting environment and scene deliberately pursue artistic conception, which is too different from the real thing, causing a huge psychological gap to users. How to prevent this kind of bad review? (1) real shot, fax dishes. High-fidelity pictures of dishes can prepare customers psychologically, and it is easy to estimate how many dishes a meal needs. High-fidelity pictures also leave a reliable impression on customers. This is not to say that the weight must be enough, but to get the customer ready. The picture is obviously three chicken legs. The customer is worried that he will not finish eating and call a friend. There is only one result. If the customer must use bad comments to alleviate it, you say it is unfair. (2) Mastering the skills of taking pictures: ① Don't deliberately increase the weight or quantity of some ingredients for the sake of beauty, or change the taste and ingredients in the pictures of dishes to ensure the authenticity of dishes. Take chopsticks, magazines, mobile phones, pens and other items with uniform specifications as reference, so that customers can have a rough estimate of the weight of the dishes. The dishes in the picture should be completely exposed and not cut off, so as not to make customers unable to recognize the weight of the dishes. (3) Don't change the color of pictures and dishes excessively for the sake of looking good. ④ It can simply set and render the atmosphere, but the shape of the dishes should not be exaggerated. It is best to ensure that the picture is clear and true, reflecting cleanliness. (3) What should I do if bad reviews appear? When it is found that customers in the store complain that the food and beverage pictures are inconsistent, they should immediately remove the problematic food and beverage from the shelves to avoid the same situation and modify the food pictures and texts (including remarks). Bad review type: universal template. Dear, thank you very much for finding our problem, because our work is insufficient and we can't bring you a good dining experience. We are very sorry for this! We will take effective measures to improve and look forward to your next order!