among many short video segments, the market share of food short videos is always far ahead. According to website statistics, among the top1 food accounts in Tik Tok in October, the number of fans of the top 7 account bloggers exceeded 1 million, which shows that Tik Tok users are in favor of food accounts. Food has a natural attraction to people? Therefore, it has become one of the most important content categories of Tik Tok Platform.

At present, there are four main types of food content in Tik Tok:

Tutorial food videos are more like recipes, showing the production steps of each dish in detail and teaching users how to make food. The video production cost is low, the operability is strong, and the update frequency will be accelerated. Just focus on showing you detailed tutorials? Home cooking? The account itself is like an exquisite cookbook. Although there is no real person, the steps are detailed and the picture quality is good, which will also attract the attention of a large number of users. Many fans leave a message: collect it first and try it when you have time.

in addition to the tutorial account? Home cooking? In this way, there is also the choice of real people to create personal food IP, such as? Poor cuisine? While teaching everyone to cook, it is accompanied by text explanations and cool and exaggerated movements, which is self-contained.

there is another type, shop-visiting, which generally has two modes of communication.

one is a pure shop-visiting account, which has a strong regional character, and is generally used for food exploration in the city where the account operator is located, such as? Shop in Jinan? What is the main label? Jinan eats food, and takes you to eat Jinan seriously! ? .

on the other hand, many food bloggers add store positioning to their video content to guide users to go to the store for consumption and tasting.

eating and broadcasting is popular on all platforms. Attract users' attention mainly by eating novel foods or showing their huge appetite.

Mi Zijun, as a leader in the field of eating and broadcasting, once said that the popularity of eating and broadcasting is that watching others eat is very stressful, and the second is that it will be cured in the process of watching, and some things can't be eaten by yourself, so watching others eat will have alternative satisfaction.

if known as? The most beautiful online celebrity? Li Ziqi, in her video. For the production of food, older cooking methods are used, and the chirping of insects and birds in the background enhances the user's sense of substitution, as if he were in it at the moment.