New products: more imported goodies are coming

Blue Aptamil, green Nuoyouneng, orange Hibel, purple Newcomte, pink Yi Cloud... In the Danone booth, nearly 200 products from more than ten countries and regions around the world formed a nutritional "rainbow", creating a full life cycle nutrition solution from the early 1,000 days of life to old age health.

Among them, nearly 50 products are debuting in China for the first time. For example, organic and plant-based products such as Provamel plant-based drinks and Vega One sports plant protein powder made a collective appearance. Danone said that benefiting from the spillover effect of the CIIE, since last year, Danone has introduced nearly 40 products from Germany, France and other countries into the Chinese market.

Major food giants appeared in the Food Pavilion of the China International Import Expo.

It is reported that Mondelēz International has entered the CIIE with more than 120 products, covering aspects such as health and well-being, portion control, sustainable raw material supply, packaging innovation and the delivery of "good snacks that can be enjoyed with heart".

Fonterra, China’s largest imported milk powder supplier, has also launched four new products to meet the nutritional needs of consumers of different ages: Anjia probiotic milk powder helps improve the body barrier of consumers of all ages; Anmanbeiyu Maternal milk powder uses probiotics to protect the health of mothers and infants; Anjia high-calcium low-fat pure milk provides high-quality protein for fitness groups; Anyi Gold middle-aged and elderly canned milk powder supplements calcium and other nutrients for middle-aged and elderly people. The four new products are branded as being rich in high-quality dairy nutrients.

Technology: Milk-topped tea has been upgraded

"It took a long time to make milk-topped tea, but now it can be made in two or three minutes." This is Lu Min, President of Mengniu Group Put new discoveries. In his view, the CIIE has deepened companies' thinking about brand internationalization and allowed them to compete on a world-class stage. Technological innovation has become the key to future competition.

The blue and white porcelain wolfberry mousse cake launched by Fonterra is very attractive and has attracted the attention of many consumers.

In fact, the strong sense of science and technology is a highlight of the food and agricultural products pavilion at this CIIE. Behind the large number of "black technology" products is the company's full investment in research and development, bringing truly good products with high technology content to Chinese consumers.

For example, Nestlé, the world's largest food group, has brought many "new tricks", including products that specifically "regulate dogs' emotions" and Pure, a dietary supplement that was registered after taking advantage of the China International Import Expo. It is reported that as a high-end hypoallergenic dietary supplement brand, Pure integrates the concept of "high quality, hypoallergenic and pure" into all aspects of product design and development, material selection, production, transportation and storage.

Pure dietary supplement launched by Nestlé

Finger-prick blood glucose meter, instant scanning glucose monitoring system, eye protection and anti-blue light Jingzhi blue can series of nutritional products... ...These are new products from Abbott Laboratories, a global healthcare company. It is reported that the instant second-generation glucose monitoring system has added enhanced functions such as Bluetooth function and optional high and low blood sugar alarms, allowing patients to achieve more convenient disease management.

New gameplay: "One-day Store Manager" at Yili's booth

Live broadcast of "One-day Store Manager" at Yili's booth

Fonterra also joins hands with many partners Host a live broadcast to promote innovative applications of dairy products through innovative marketing methods. At the Fonterra booth, visitors can see pop-up stores of food and beverage brands from Guangzhou Restaurant, Zunbao, Niu Shi Yunchang, Ruihua, Bestore, Gu Ming, Gaopei, Jistine, etc., in a novel format. Demonstrate the wide range of applications of dairy products.

In addition, joining hands with partners and in-depth cooperation is a major choice for foreign-funded enterprises to take root in the Chinese market. Maiko and Hero Group, the parent company of Semper, signed a strategic cooperation agreement at the CIIE.