In a bar in Shinjuku, Tokyo, which opened at the end of 20 18, customers can also watch fancy bartending while tasting wines from all over the world. One of the selling points of this store is that you can drink expensive cocktails made of Chinese wine. The Chinese wine used here is not "Shaoxing wine" with dark brown and mellow color, but "white wine" based on colorless and transparent distilled liquor. The alcohol content of liquor is about 50 degrees, which is more than twice that of Shaoxing wine. In foreign wines, the taste is close to tequila and vodka, and its fruit-like aroma is particularly rich. In China, liquor is generally drunk directly, but it is difficult for Japanese who are used to drinking low-alcohol liquor to popularize it. So, the bar owner made it into cocktails and offered it to customers. Especially popular are "light" with lemon juice and "sweet" with chocolate mint.
It is reported that even if it is made into a cocktail, customers can still feel the unique smell of white wine slightly when drinking it. A frequent visitor in the store said, "I want to drink when I want a little excitement." According to the report, although many Japanese people have never drunk alcohol or are unfamiliar with liquor, the number of people who are fascinated after drinking alcohol is increasing, and liquor cocktails are very popular with female customers. According to the report, due to the heavy taste, liquor has made limited progress in exploring the Japanese market.
In the past, in the sales of Japanese liquor, the demand of visitors to Japan accounted for the vast majority. But now things have changed. The emergence of domestic demand in Japan began to drive the growth of liquor market. Many people began to use white wine instead of whisky when making bars and cocktails. It is said that liquor with moderate price within 1 bottle of 3,000 yen (about 190 yuan-this net note) is very popular. Large liquor stores have also noticed the expansion of the liquor market. YAMAYA, a Japanese liquor chain, increased the purchase of liquor on 20 18. The number of liquor stores in China has expanded to about 170, more than six times that of the previous year. The types of liquor sold in the store have also increased, reaching 15.
Otsuka Satoshi, the commodity minister in charge of purchasing goods, said, "Under the background of the popularity of aromatic wines such as gin and vodka, liquor also has business opportunities." Sichuan is also rich in liquor. Masayuki Nakagawa, executive chairman of Sichuan Food Festival, said: "Liquor has a strong flavor and is well matched with spicy Sichuan cuisine. The hot spicy strip has triggered the demand for liquor. " While enjoying Sichuan cuisine, the audience is also drinking more and more Sichuan wine. In addition, the increase of Chinese in China and the entry of Japanese enterprises into Japan have also led to a gradual increase in liquor sales. In China, wine is often used to receive guests. Watanabe, the manager of Yamaya Daogensaka Shangdian, said expectantly that "Liquor is concerned by business people and may be further popularized".