China is a big country of herbal tea, and herbal tea has a long history and a wide market in China. Herbal tea is a cool summer drink, which can not only quench thirst, but also has certain medicinal value. In the herbal tea market in China, Jiaduobao and Wang Laoji are two giants. This paper will analyze the differences and advantages and disadvantages between Jiaduobao and Wang Laoji from the aspects of brand history, product characteristics and market competition.

1. brand history

jiaduobao was founded in 1995 and is headquartered in Foshan, Guangdong. Jiaduobao's products are mainly Jiaduobao herbal tea, and there are also other flavors of herbal tea and functional drinks. Jiaduobao herbal tea is popular in the market for its unique taste and efficacy. The slogan of Jiaduobao herbal tea is a mouthful of Jiaduobao, which is deeply rooted in people's hearts.

Wang Lao Ji was founded in 1828 and is headquartered in Guangzhou, Guangdong. Wang Laoji's products are mainly Wang Laoji herbal tea, and there are also other flavors of herbal tea and functional drinks. Wang Lao Ji herbal tea is popular in the market for its unique herbal formula and efficacy. The slogan of Wang Laoji herbal tea is to relieve fever, quench thirst and detoxify, and Wang Laoji life-saving grass is a household name.

2. product features

jiaduobao herbal tea is made by traditional decocting method, taking a variety of Chinese herbal medicines and tea as raw materials, and carefully decocting. Jiaduobao herbal tea has the effects of clearing away heat and toxic materials, promoting fluid production to quench thirst, relieving summer heat and relieving violence, and is deeply loved by consumers. The bottle of Jiaduobao herbal tea is simple and elegant in design, beautiful in appearance and convenient to carry.

Wang Lao Ji herbal tea is made by traditional cooking method, with a variety of herbs as raw materials and careful cooking. Wang Lao Ji herbal tea has the effects of clearing away heat and toxic materials, promoting fluid production to quench thirst, relieving summer heat and relieving violence, and is deeply loved by consumers. The bottle of Wang Lao Ji herbal tea is simple and elegant in design, beautiful in appearance and convenient to carry.

3. Market Competition

Jiaduobao and Wang Laoji have always maintained fierce competition in the herbal tea market. With its unique taste and advertising, Jiaduobao once became the leader of herbal tea market. With its long history and herbal formula, Wang Laoji has always maintained a certain market share.

However, in recent years, with the intensified competition in the market, both Jiaduobao and Wang Laoji are constantly introducing new products to attract more consumers. Jiaduobao has introduced various flavors of herbal tea and functional drinks, such as Jiaduobao honey green tea and Jiaduobao iced black tea. Wang Laoji has also introduced various flavors of herbal tea and functional drinks, such as Wang Laoji lemon tea and Wang Laoji iced black tea.

4. Conclusion

Jiaduobao and Wang Laoji are two giants in China herbal tea market, and they have their own advantages and disadvantages in brand history, product characteristics and market competition. Both Jiaduobao and Wang Laoji are representatives of China herbal tea culture and have their own unique charm. No matter what kind of herbal tea you like, you can find your favorite taste in the market and enjoy the beauty of cooling off the heat.