in sales, people usually drain and bring forth new ideas in various ways. But there are still many people who don't know how to drain, so how do we drain?

as we all know, there are three kinds of traffic: natural traffic, marketing traffic and referral traffic.

Natural traffic is generally spread through word of mouth and quality. Of course, this kind of traffic is very rare.

Marketing promotion flow is transformed through some activities, but it needs to be promoted at a certain cost;

Referral traffic is broadcast through the introduction of friends, but customers have a certain degree of trust and are easy to convert.

however, what drainage methods can we use to attract more new users?

the first category: content promotion, such as WeChat WeChat official account, Baijia, Netease, Sohu and other self-media numbers

Nowadays, with the rapid development of internet, people are gradually accustomed to searching or browsing things that interest them.

For example, when you want to be a Wechat business, will you search for "Wechat business" on Baidu, and then get a lot of information about Wechat business, so that Wechat business's information will reach your brain, and you will get the good and bad of Wechat business according to the information on the Internet, as the basis for judging whether you want to be a Wechat business.

so, never ignore the importance of content promotion. Many enterprises will do brand-wide marketing, in fact, in order to create a drainage endorsement and improve the brand's exposure.

as a sales person, don't wait for customers to come to you, only by taking the initiative can you occupy the throne of sales champion.

The entry threshold of most self-media platforms is very low. Generally, articles can be published after successful registration, but some self-media numbers require high quality, just as Baijiahao pays attention to the author's originality, so it is difficult to publish patchwork and plagiarized articles.

what are the media numbers you know? Baijiahao, Douban, Zhihu, Tianya Forum, Weibo, Blog, Xiaohongshu, Netease, Sohu, Abbreviated Book Number, Today's Headlines, etc.

it should be noted that when registering, you should read the registration agreement clearly and fill in the information content, which can generally be registered successfully.

Next, it is the filling of marketing content, which articles to send, how to write the title, which keywords to appear, etc., are the keys to content marketing.

the higher the weight of the account, the higher the initial content recommendation. Therefore, when operating these self-media accounts, the quality of the content must be high, so that the higher the click frequency, the more fans can be attracted.

category ii: short video live broadcast, such as Tik Tok, Aauto Quicker, watermelon, tiger tooth, pepper live broadcast and other app

everyone is familiar with these platforms. Tik Tok, we often brush it, but when we brush Tik Tok, some people have made money by doing Tik Tok.

how do others make money by making short videos and live broadcasts?

first, the location of the account. Every popular account will have its own positioning, including "information", "opinion", "anecdote", "food", "cute pet", "emotion" and "life", so as to attract a group of people with the same characteristics.

secondly, generate original content. The recommended index of the original video is higher than that of the forwarded video, and the original short video is easier to suck powder. The content is inseparable from novelty, and people's curiosity is very heavy. As long as they are concerned, they will find out.

finally, you must have a distinctive label that can make others remember you. If your account doesn't have a distinctive label and users forget it after reading it, then it is meaningless to make this account. The purpose of making short videos is to keep users, so as to guide them to their own micro-signals, and then there will be subsequent transactions.

the third category: there are many ways to increase sales through various marketing activities and attract new ideas

but the essence of activities is to make customers feel cheap, so as to stimulate them to your traffic pool.

However, there are ways to promote new products: lottery, voting, promotion, free of charge and exhibition.

1. Lottery form

Lottery is very attractive to users, because the cost that users need to pay is relatively low, and even some of them don't need to pay.

There are many ways to draw a lottery, such as 1 yuan spike, integral lottery, small program lottery, big turntable, treasure chest and so on.

when doing a lucky draw, the prize must be highly attractive, otherwise it will be difficult to attract users to participate. If you want to achieve good results and control costs, you can set the number of rewards.

2. Voting form

The voting form is relatively simple, and a theme voting activity is launched to win the ranking. But there are also three forms of voting: voting, support and praise.

We can choose an appropriate voting form according to the attributes of our products, and the operation and procedures are relatively easy.

3. Promotion forms

Promotion activities can be divided into two categories: single product promotion and multi-product promotion.

Among them, single product promotion includes buy-and-give, limited-time purchase, special price, pre-sale and price increase purchase; Multi-product promotion includes full reduction, full gift, full piece discount and suit. These methods, in addition to attracting new traffic, are more about promoting sales and improving conversion rate.

before, there was an article introducing these nine promotion methods-"Make a big inventory of promotion activities, you must know these nine promotion methods". (click to read)

4. Free form

Free is definitely a big temptation, and users want to take advantage of it. Therefore, free code scanning, free purchase and other activities are very common ways to pull new products.

but there are conditions for free, such as "free purchase", which requires the user to bear the freight, or like recommending several friends to add WeChat, which can be sent for free.

5. Exhibition form

There are a lot of people in the exhibition, so you can add the fans you want here. In addition to participating in some exhibitions, there are also forms such as new product launches.

this form is mainly to increase the popularity of products or enterprises through the exposure of a large number of media or enterprises, and at the same time achieve the purpose of promoting their own brands.