the relevant factors considered in site selection are nothing more than the macro regional economy and related labor costs, housing rent costs, energy costs, investment and tax policies, etc., and the micro-level competition within the business circle, the relative position of competitors, the visibility of the street, the flow of people and cars in front of the door, the parking lot in front of the door, and the means of transportation. Specifically, it can be summarized as the following eight related factors:
1. Regional economy. Such as regional economic development level, average income level, residents' consumption concept, the speed of business growth, regional consumption level and residents' purchasing power.
2, high circle. Such as the number, category, characteristics, distribution and competition of catering outlets in the business circle; Traffic flow of vehicles and people in front of street shops; Whether there are large shopping malls and entertainment places around.
3. Rent premium. The rent of houses in different locations varies greatly. Therefore, in addition to finding out whether the owner's quotation is in line with the local landlord market, we should also consider whether it is in line with the investment scale and grade of our restaurant.
4. Energy supply. It mainly refers to the necessary conditions for water, electricity and gas operation, such as whether the electricity supply capacity is enough, whether the water source and coal gas can be directly sent to the appropriate design position, and how much influence and restriction it has on the operation.
5. Traffic. The degree of vehicle traffic and road smoothness, such as whether the roads extend in all directions, whether there are many bus lines, whether there is a parking lot in front of the door, etc.
6. Location characteristics. Whether there are large residential quarters, large enterprises and institutions around, such as factories, schools, shopping centers and entertainment places.
7. Community service. How about community security and fire fighting, whether the garbage disposal service is timely, and the impact of the services and related facilities (including fees) required by the target location on the operation.
8. Visibility. Good visibility can greatly promote the development of restaurants, so it is necessary to check the obstacles of marking and visibility. The location type of the sign and the size of the open space in front of the door should be paid attention to.