Liangpin Shop is a China snack food brand established in 2006 and headquartered in Wuhan, Hubei Province. Mainly engaged in research and development, production and sales of snack foods, products cover meat, eggs, aquatic products, candy, jelly, cakes and other categories of snack foods. Liangpin shop is committed to providing delicious and healthy snack food for consumers, and has become a favorite brand of many consumers.
After years of development, Liangpin Store has 2,700 stores in China and operates 99 sub-channel entrances online. There are a variety of products, including meat snacks, nuts roasted seeds and nuts, sweets and cakes, dried fruits, vegetarian dishes and other categories, totaling more than 1400 products. Among them, the gift box set of the good shop and the combination of many small snacks are deeply loved by consumers.
The Development Course of Liangpin Shop
1. Initial stage (2006): On August 28th, 2006, Liangpin Store opened its first store in Wuhan, Hubei. At the beginning of its establishment, Liangpin Store was mainly sold in traditional offline stores, with a small area, mainly selling snack food.
2. Online and offline rapid expansion period (2009-20 12): During this period, good shops began to try online sales and opened official flagship stores on e-commerce platforms such as Tmall and JD.COM. At the same time, offline stores have also expanded rapidly, from Hubei to the whole country.
3. Strategic transition period (20 13-20 16): With the popularity of the Internet and the change of consumers' shopping habits, good shops began to increase their investment in online channels and expand more online sales channels. In addition, the company also adjusted its product line, increased the research and development and promotion of high-end snacks, and enhanced its brand image.
The above contents refer to Baidu Encyclopedia-Good Shop.