I think through continuous efforts, Hangzhou can introduce many delicacies that belong to its own city. How to withdraw from its own city's food landmark delicacies often embody profound history and culture, have unforgettable taste, and are made with unique local ingredients and techniques.
As the saying goes, "A city is like its food." Unique landmark delicacies can present the city's customs and customs to the public with a perceptual taste.
Currently, many places are thinking about how to turn their own delicacies into city business cards to make their cities more attractive.
The author believes that the key point is to carefully select categories, build a gourmet brand, and win public recognition.
Gold cups and silver cups are not as good as the reputation of the public. Only by gaining a broad mass base and winning public recognition can the business card of landmark food be established, promoted and shouted loudly.
Landmark food is like a city’s landmark building, it should be exquisite but not too numerous.
If you want to have a broad mass base, you must first listen to public opinion.
When establishing their own landmark food brands, various places should not only listen to the opinions of expert leaders, but also extensively solicit opinions from the masses to select the food that best represents the city's flavor and has the most local characteristics.
A broad mass base means that it cannot be niche.
To establish the brand of landmark food and increase its popularity, more people must be able to eat it and afford it.
For example, Liuzhou snail noodles were promoted out of Liuzhou and "entered Beijing and Shanghai". At the same time, the local area accelerated the research and development of snail noodles industrialization technology and the cultivation of upstream and downstream industrial chains, and finally realized the industrialization of snail noodles.
By selling out packages of snail noodles, it has successfully transformed snail noodles from a local snack into a landmark delicacy well-known at home and abroad.
The China (Nanning) Food Landmark Product Development Conference also proposed that we should do a good job in mass production and export of products through traditional skills + industrial production, authentic food + branded packaging, small workshop manufacturing + large-scale operations, etc.
is the right way.
Landmark delicacies are the nostalgia of travelers from far away places and the thoughts of foreign tourists.