how to write a copy of a tourist attraction?

first, when reviewing, we should see the outstanding creative highlights of the copy from the tourist promotional film _

In the production of the promotional film, creativity is the highest pursuit of the planner. Similarly, creativity is the life of tourism copy in the planning scheme of tourism propaganda film. The creativity of tourist propaganda films should focus on showing beautiful scenery, extending daydreams and being comfortable and relaxed. People travel in order to relax, so we must grasp people's psychology in the planning of tourist propaganda films. The scenery of creative display, whether beautiful and quiet, spectacular and mysterious, should bring people infinite reverie and make people feel fascinated. _

Second, the copywriting should introduce the comprehensive features and spiritual outlook of the tourism project _

Nowadays, most of the tourism propaganda films focus on appealing to tourism, and attracting investment is another hot spot. It is a big bright spot with the comprehensive appearance and outstanding spiritual style of the city. Therefore, the copywriting performance of the tourism promotional film is more specific to reflect the comprehensive outlook and spiritual outlook that the tourism project can show. _

Model essay on tourism copywriting planning

The world is so big, so go and have a look more often when you have time! Traveling more can broaden our horizons and increase our knowledge. The following is a model essay on tourism copywriting planning. Please refer to it.

tourism copywriting planning model essay 1

1. Activity purpose

1. Strengthen team cohesion and teamwork ability;

2. Stimulate the enthusiasm of employees to participate in various activities of the company;

3. Strengthen and consolidate the staff's familiarity with the company's management system, corporate philosophy and product knowledge;

4. Leisure and entertainment to relieve work fatigue.

second, the target audience

all employees

third, the activity time

mid-August of 2xx, or mid-September of 2xx

fourth, the activity place

Chimelong Water Park

fifth, the tourist route

departs from the company at 8: in the morning and arrives at Guangzhou Chimelong Water Park at 9: .

Rafting River (1: -11: )

It enters from the team entrance at the east gate, which is closer to the center stage. The drifting river is a long and narrow drifting landscape belt, which is divided into six landscape areas along the way. Tropical customs, Ice Age and Penguin Island are just one of them. However, these penguins in black and white dresses are really cute. They are lying on the floating ring and counting penguins. Suddenly, they are hit by a friend's floating ring that catches up from behind. So the two teams go round and continue their drifting journey.

Super Loudspeaker (11: 1 -12: )

Loudspeaker is a large-scale project in the water park, so you must play it. Eight people occupied two floating circles. After listening to the explanation by the narrator, they couldn't wait to climb the floating circle, and didn't forget to ask the staff to take a group photo for them. The camera will be taken when they come back. The gyrating force of the huge bell mouth makes the girls scream. Personally, I think it is almost the same as the impact of the roller coaster, but the water column that comes at me still has some unexpected excitement. An experienced friend said that it would be faster and more exciting to play with the giant beast bowl after playing the big horn.

Have lunch from 12: to 12: 3, and have free activities

The Giant Beast Bowl (12: 3 to 13: 3)

The Giant Beast Bowl is an upgraded version of the big horn, and its appearance design is not as dazzling as the big horn, but because of the semi-sealed giant bowl and the longer slideway, it can form a higher-speed rotation in the bowl, and people really feel like being thrown out when sitting in the floating ring.

Jet Slide (13: 4 -14: 4)

Jet Slide is the highest project in the whole water park, with a good view. However, standing on the high platform is really a little scared. After listening to the lecturer's demonstration carefully, I climbed the floating circle and prepared to challenge this "water roller coaster". Because of the height and strong current, the whole floating ring slides very fast. In addition, the slope formed by the track sometimes makes you feel weightless. In addition, it is not protected by the seat belt, so there is the impact of the current, which increases the thrilling coefficient of play.

Racing Competition (14: 5 -15: 5)

Racing Competition is an event that can be challenged with friends. Unlike other events, this event swoops down from the slide with a skateboard similar to surfing. It is more participatory and skillful than sitting in a floating ring, and it is faster and farther than anyone else. The secret of sliding is to clamp hands and feet to reduce the resistance of water flow. However, in this project, because of the principle of gravity acceleration, those friends who are not fat in weight and shape are also easy to dominate. For reference only.

vertical limit

is another project that challenges speed and height, also known as super slide. There are three tracks, among which the blue track is fully enclosed, with more corners and stronger centrifugal force.

Big skateboard (16: -17: )

After experiencing the difficult sprint competition and vertical limit, coming to the big skateboard is a relaxing and stretching project. It is also a project suitable for two people to play. The huge diving platform of the big skateboard provides an excellent view.

Free activities for half an hour, and return to the company at 17: 3.

VI. Budget of expenses

August

Tickets for adults are 198 yuan/person *83 people and 16,434 yuan

Tickets for college students are 16 yuan/person *2 people, 32 yuan

Food storage cabinets

4 yuan/a *1 4 yuan

Car fuel costs 1 yuan *2 times 2 yuan

. : 17,354 yuan

1% discount for group purchase: 15,618, 6 yuan

September

Tickets for adults: 14 yuan/person *83 people: 11,62 yuan

Tickets for college students: 11 yuan/person *2 people: 22 yuan

Food-provided

Articles storage cabinets: 4 yuan/*1 4 yuan

Car oil. 2 yuan twice

* * *: 12,44 yuan

1% discount for group purchase 11,196 yuan

Model essay on tourism copywriting planning 2

1. Activity theme: enjoying the natural scenery,

second, the activity time: Sunday, April 1th, 2xx

third, the activity personnel: the whole class

fourth, the activity planner: Wang Junjie and Jiang Da

fifth, the activity place: Guishan Scenic Area, Yuehu Lake, etc.

sixth, the activity purpose: spring in March, full of spring. In order to strengthen the cohesion of the class, embody the class spirit of unity and friendship, make the class reflect new vitality in the new semester, and welcome the new semester with a positive look, our class will carry out a one-day tour of Guishan Scenic Area to relax while entering the beautiful scenery of nature.

VII. Activity arrangement

(1) Preparatory work

1. In order to protect the interests and safety of students, the principle of voluntary registration is implemented.

2. Understand the travel routes, itineraries and prices, and reach a * * * understanding on various related matters.

3. Hold a class meeting. Explain the itinerary on the day of the spring outing for students, so that students can have a general understanding of the itinerary. At the same time, remind students of the problems that should be paid attention to when traveling, such as not leaving the team to act independently without permission and paying attention to personal and property safety.

4. Complete the staff arrangement on the day of the activity and maintain the order on the day of the spring outing.

5. After negotiating the travel price with the staff of the scenic spot, the travel funds will be collected by Xu Peitong, a life member, at his own expense.

6. Xu Pei, a life committee member, should know about the students with carsickness in advance and make corresponding measures.

7. Zhang Weiwei, a member of the Recreation Committee, conceived the arrangement of entertainment activities in the car during driving, such as guessing games and big pk songs, and adjusted the atmosphere in time to avoid the phenomenon of silence in the car. At the same time, prepare photographic tools for the travel process and prepare as many cameras as possible.

8. Note that the person in charge of each work should report the progress of each work to the person in charge of this activity in time.

9. Divide the class into two groups. The first group is in the charge of Jiang Da, and the second group is in the charge of the class committee.

1. When sitting in 596, divide into two groups. Jiang Da's first group goes first, and the second group follows.

(II) Matters on the day of the activity

1. Activity time: gather at the designated place (at the entrance of Jiangda University of Arts and Sciences) at 8: a.m. on April 1, call the roll to determine the personnel, and take buses to the 596 terminal respectively, and pay attention to ensuring the safety of all personnel.

2. Activity content:

(1) On the way to the scenic spot, let the students share their experiences and interesting things in the car; Play a little game. At the same time, remind the students again what should be paid attention to when playing.

(2), after arrival, divide into two groups to watch separately, and gather at Guishan TV Tower at twelve o'clock in the morning to call the roll;

(3) Students should bring their own water for lunch:

(4) Play in Moon Lake at one o'clock in the afternoon, and you can fly kites, take photos and other activities

(5) Plan to return to school at 14:.

3. Post-work

(1) Counting the articles they brought and determining the number of people;

(2) Understand the students' satisfaction with this spring outing;

(3) Use the photos of this activity and students' feelings to spread to the group space, so that everyone can enjoy its resources.

4. Precautions

(1) Before departure, the propaganda committee member Long Shuchang should make a good publicity on travel safety, reminding students not to leave the team privately, but to take collective action.

(2) Be generous and decent, and don't talk loudly, litter, destroy public property or the environment in the scenic area.

(3) During the play, take care of your belongings to avoid loss or damage.

(4) remind students that their mobile phones should be fully charged before departure, and keep them on during the whole trip, so as to facilitate contact.

(5) When traveling, Xu Pei, a member of the Life Committee, prepares emergency medicines, such as cooling oil, wind oil essence, motion sickness pills, etc., to deal with emergencies.

(6) In case of any emergency, it shall be reported to the person in charge in time, and the person in charge shall handle the emergency work in time.

(7) During the period, everyone should pay attention to the safety of their own property and life. If there are difficulties, please contact the class committee in time.

(8) The class committee should always pay attention to the safety of students and convey the situation of students to the monitor at any time.

(9) At the lake, please be careful not to play around, and be responsible for any safety accidents.

(3) Post-feedback work

1. Hold a summary meeting to exchange students' feelings about spring outing;

2. The person in charge listens to the opinions and suggestions of the students and summarizes the work.

VIII. Remarks:

1. If there is bad weather on April 1th and you can't travel as scheduled, the activity time will be rescheduled

2. If there is a classmate who can't attend due to physical discomfort before departure, make reasonable arrangements for him to stay in school and have a rest. If it happens in the process of playing, you should contact the class Committee nearby and contact the doctor in time, and the organizing Committee member Wang Junjie should know the emergency phone number of Guishan Scenic Area in advance.

IX. Contact information of main person in charge

Model essay on tourism copywriting planning 3

I. Preface

Graduation and May Day are approaching, and it is also a tourist season. Dear friends, let's take action together! Xiamen is a sub-provincial city in Fujian Province, one of the five cities under separate state planning, and one of the first five special economic zones in China to open to the outside world. It enjoys provincial economic management authority and local legislative power. Located in the southeast of Fujian, it is adjacent to Zhangzhou in the west, connected to the north, and across the sea from Jinmen Island in the southeast. It was once the shortest frontline position between China and Japan, and it was fired continuously during the hostilities between the two sides. Famous scenic spots include Gulangyu Island, Jimei Guilaitang, Wanshi Botanical Garden, Huaqiao University, Haicang Bridge, Tongan Film and Television City, Xiamen Garden Expo Park and Nanputuo Temple. I won't introduce all kinds of scenic spots one by one. Let's go to Baidu! The tour group in Xiamen is entirely from cheat people, so in the end we decided to travel independently!

second, the purpose and significance of the activity: the purpose and significance of the activity:

graduation is the end point, which is the end point for our classmates to have classes together, study together and stay up late together. The graduation tour is the last large-scale activity for our class to get together. I always believe that this graduation trip will be the most unforgettable gathering in our class, in order to leave the students who are about to go their separate ways with the same memories, and some feelings are not expressed in words. After all, no amount of money can buy this pure friendship between classmates when they were students. The significance of graduation trip and ordinary sightseeing tour is completely different. Although they are all tourism, people in the same industry are different, and the feelings of tourism are different, which is naturally different from ordinary tourism. Therefore, we will have more time for this group activity. Please cherish this opportunity.

III. Activity time:

April 25-29

IV. Activity development:

The train leaves at 7: a.m. on the 25th and arrives in Shantou at about 12: 3. We will go to the old city to eat Shantou snacks and act in three teams. Go to Xiamen at 4 o'clock. The time to Xiamen is about 7: 3 in the evening. Let's find a place where we live and have dinner nearby.

after breakfast on the 26th morning, it takes about 1 minutes by ferry to Gulangyu Island, and it's like walking to Haoyue Garden. Then walk to Xinzhuang Garden and visit the world-class piano museum. For lunch, you can eat seafood noodles, clams and sea melon seeds at the stalls on the island. After lunch, I went to Sunlight Rock, the best scenic spot in Gulangyu Island, which is a boulder with a diameter of more than 4 meters. I boarded it and had a panoramic view of Xiamen. Spend the afternoon at the beach around the island and organize group activities. Stay in Gulangyu Island at night. Watch the sunrise on the morning of the 27th. You can move freely, take photos and eat snacks on the island. Lunch can be settled at Longtou Road on the island or in a pleasant coffee garden. Continue the group activities in the evening, and the location will be decided by you. I left Gulangyu on the morning of 28th, settled my accommodation, packed my bags and set off. The first stop, Nanputuo Temple, is adjacent to Xiamen University, located under the Five Old Peaks, and mainly dedicated to Guanyin. The second stop, Xiamen University, is not only academically outstanding, but also has a rich romantic plot. Students' beautiful imagination of the ivory tower can be perfectly experienced in Xiamen University.