Details of Pizza Hut brand introduction
Pizza Hut enjoys a worldwide reputation. Both adults and children love its taste. Pizza Hut's long history and concept have attracted countless customers, and they have chosen to join us to create a "Happy Restaurant". We guarantee to provide consumers with delicious food, comfortable environment, humanized service and customer satisfaction. Join us, pass on this delicious food and service to the people around us, and let everyone have a happy dinner together. Pizza Hut Joining Application Form
Pizza Hut Project Introduction View Details
Pizza Hut is one of the pizza monopoly chains. In 1958, Frank Carney and Dan Carney founded the first Pizza Hut restaurant in Wichita, Kansas, USA with $6 borrowed from their mother. Its logo is characterized by taking the roof as a prominent sign of the appearance of the restaurant. Pizza Hut belongs to Yum Brands.
pizza Hut pizza logo design combines the letters of Pizza Hut with the appearance of pizza in the letter design of Pizza Hut. The letter design style is very freehand and unrestrained, which is in line with the characteristics of fast food culture. In terms of color matching, no matter which version, the red element is integrated into it, which is very eye-catching and three-dimensional, and the logo design language of globalization and internationalization is used.
In order to further strengthen the layout of big cities, Pizza Hut Restaurant Group has begun to make a big push into small and medium-sized cities in China. It is understood that Pizza Hut divides the China market into four levels: Shanghai, Beijing, Guangzhou and other big cities belong to the first-tier market; Nanjing, Hangzhou, Hefei, Jinan, Wuhan and other capital cities belong to the second-tier market; Wuhu, Xuzhou, Changzhou, Wenzhou, Jinhua, Huzhou, Hulunbeier, Tongliao, Jiaxing, Chenzhou and Huangshi are third-tier markets. County-level cities such as Xiantao, Yuyao and Changshu belong to the fourth-tier market. Tong Ruoming, general manager of Pizza Hut's East China market, once revealed to the media that with the rapid rise of small and medium-sized cities in China and the remarkable improvement of residents' consumption level, Pizza Hut began to extend its market expansion to small and medium-sized cities, especially the "fourth-tier market" represented by county-level cities, in order to improve the coverage and penetration rate of Pizza Hut in China market.
We are just trying to bring a new catering fashion and actively seek self-breakthrough. When the living standard of consumers has exceeded your service level, you must think of how to guide them to a higher level. Happy life is a world trend and the meaning of life. "A Pizza Hut executive said.
In January, 23, China Pizza Hut opened more than 1 stores, taking this as a new starting point, and Pizza Hut gradually changed from "casual dining" to "happy restaurant". In October, since the management right of South China Pizza Hut was recovered, after half a year's adjustment, Pizza Hut has achieved a comprehensive transformation of its image. Luo Weiren, general manager of Pizza Hut in China, declared that from now on, Pizza Hut will bring consumers a new experience of "Happy Restaurant" with more delicious food, more comfortable environment and more humanized service. This marks the official launch of Pizza Hut's new development plan.
View details of Pizza Hut's joining advantages
◆ Advertising support:
Pizza Hut has set up a large amount of advertising support for distributors, and supported them to start the regional market under their jurisdiction (see the company's distribution agreement for specific support methods and support amount).
Pizza Hut Company provides distributors with design templates of general advertising materials, including advertisement on tv (4-minute version, 1-minute version and 3-second version), outdoor billboard design templates, newspaper advertising templates, bus stop advertising templates and so on.
Pizza Hut Company has built a brand-new website platform. Distributors use the company's website as a platform for publishing information, allowing distributors to use the website platform resources to share, exchange experiences and publish information.
◆ Promotion support:
Pizza Hut Company uniformly produces a variety of promotional materials and provides them to dealers free of charge according to a certain amount, so as to help dealers establish a terminal image and carry out promotional activities until the local regional market is fully launched. The types of conventional materials provided by the company mainly include: product promotional materials (product brochures /DM leaflets), tabloids), promotional materials (POP flags, X-stands, Yi Labao, promotional demonstration tables, sun umbrellas, promotional aprons, promotional balloons, etc.), and after-sales materials (installation kits, installation clothes, etc.).
Pizza Hut can also provide effective promotion programs for dealers, helping them to quickly increase sales and open up the market in a short period of time.
the company has formulated the image specifications of specialty stores and the standard design of counter images. The company provides dealers with reference designs of various terminal images such as stores and specialty stores, so that dealers can obtain terminal promotion power brought by integrating terminal images.
◆ Sales incentive:
Pizza Hut Company has set up a strong sales rebate policy to encourage dealers to fully participate in the market and achieve higher sales targets. The company sets a step-by-step sales rebate policy and cashes the rebate in time. See the distribution agreement document for details.
details of joining conditions of Pizza Hut
1. Have relevant background in catering and service and rich experience in team management;
2. It has long-term development potential;
3. Joining Pizza Hut can move to other cities;
4. identify with yum culture;
5. Have excellent financial qualifications;
6. Understand the operation mode of catering and retail industries;
7. Be able to invest for a long time and manage the restaurant personally;
8. Good business sense and ability to resist risks.
By choosing us, you will have a world-renowned food brand. Pizza Hut has more than 1 restaurants in China, and our brand can make you feel at ease. Our company has a perfect plan for advertising, and our sales process is perfect, so you don't have to worry. We have sufficient experience, and we provide rich materials, so that you can operate with peace of mind. Join us and make your financial resources roll in.
Reference: Pizza Hut official website.