Eight years after taking over, Liu Chang, the daughter of China’s “feed king” Liu Yonghao, is facing the most severe test in history.

Although he is the second generation of rich people, Liu Chang does not like being called the second generation of rich people, and he considers himself to be the second generation of rich people.

Liu Chang has the typical characteristics of the second generation of rich people. He studied abroad, worked in his father's company after returning to China, and took over when the time came.

The fashionable Liu Chang originally didn't like raising pigs, but she had her own preferences.

Once, she was rebellious and borrowed millions from her father to start a business, but in the end, she returned with new hope.

She said that hobbies and careers cannot be equated.

In 2013, when the succession was in crisis, Liu Chang took up the banner of new hope, step by step out of the aura of the rich second generation of "Liu Yonghao's daughter", and gradually established the social image of "the second generation Liu Chang".

In fact, eight years after Liu Chang took over, the billion-dollar ship New Hope Group has been moving forward steadily.

New Dairy has landed on the Shenzhen Stock Exchange, New Hope Services has landed on the Hong Kong Stock Exchange, and the 100-billion-dollar New Hope Capital footprint is also expanding.

However, African swine fever, the new coronavirus epidemic, and the pig cycle have made New Hope face huge challenges.

In the first three quarters of this year, the listed company New Hope (000876.SZ) lost 6.401 billion yuan, which was its first loss since its listing.

Not only that, New Hope’s debt increased by 23.7 billion yuan during the year, and New Dairy’s asset-liability ratio also increased significantly.

Liu Chang said that the agriculture and animal husbandry industry must adhere to long-termism.

Perhaps short-term challenges will not change Liu Chang's long-term "new hope."

From disgust to "I am a pig farmer" before Macau gambling king Stanley Ho's daughter, Ho Chao-king, started her own business, and finally returned, following her father's will.

Liu Chang's succession almost followed the same route.

In China, most daughters of the second generation of rich people have almost a fixed experience, which is to study abroad, receive Western education, and have an MBA degree. After returning to China, they will practice according to the arrangements of their parents and take over at the right time.

Liu Chang's succession route is slightly deviated.

When he was 14 years old, Liu Chang decided to become a socialite and made his own business cards.

When she was 16 years old, she set her sights on the business of selling fashion jewelry on Chunxi Road (Chengdu).

In 1996, Liu Chang, who was only 16 years old, was sent abroad to study.

After returning to China, Liu Chang was resistant to taking over raising pigs. She wanted to do something she was interested in.

When Liu Yonghao recalled his daughter's experience in starting a business on her own, she revealed that she had run a fashion store, opened a restaurant, invested in a cafe, founded an advertising company, and also came up with a record.

For a while, she also wanted to participate in the "Super Girl" competition.

Liu Yonghao was very open-minded about Liu Chang's rebellion. Instead of stopping him, he provided him with a million-dollar loan.

Liu Yonghao said that starting his own business and working at New Hope Group are both experiences.

In fact, Liu Chang does not want to enter New Hope. On the one hand, because she pursues fashion, she does not want to "hang with pigs and chickens" all day long. On the other hand, and probably most importantly, she does not want to live under the aura of "Liu Yonghao's daughter"

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However, after some hard work, Liu Chang returned in 2002 and entered New Hope in a low-key manner under the name "Li Tianmei". From an ordinary employee of the New Hope Agricultural Office to the office director, he grew up and gained experience step by step.

At that time, "Li Tianmei" worked diligently and down-to-earth, and was smart and low-key. No one expected to be connected with Liu Yonghao's daughter.

Later, she worked as director and deputy general manager of Southern Hope.

In 2011, Liu Chang, who had been working under the name "Li Tianmei" for 10 years, emerged as a director of New Hope.

Two years later, on May 22, 2013, New Hope ushered in a historic moment of major turning point.

This is also an important moment in the careers of Liu Yonghao and Liu Chang's father and daughter.

On this day, 62-year-old Liu Yonghao handed over the reins of New Hope to Liu Chang, who took over as chairman of New Hope.

Today, Liu Chang has served as chairman for 8 years.

In 8 years, Liu Chang completed his transformation.

From a fashionable girl who pursued fashion to a second-generation entrepreneur in China, Liu Chang is no longer disgusted with entering a pig farm or afraid of entering a slaughterhouse. When faced with an interview, she confidently replied, "I am a pig farmer."

Liu Yonghao's description of his daughter's qualitative change is that Liu Chang is now very hardworking and hardworking, and often thinks about problems throughout the night.

She is a fashion lover.

It is not easy for her to give up her yearning and pursuit of fashion and engage in one of the most practical, basic and traditional industries.

From running a business to starting a business, establishing the "Liu Chang" label When Liu Yonghao handed over the baton, he felt uneasy.

Eight years have passed, and Liu Yonghao is very pleased.

At present, among the second generation of post-80s entrepreneurs in China, Liu Chang can be regarded as one who has succeeded quite successfully.