Zhao Ruoyu, a master's degree student from Tsinghua University, is the founder of the pie brand Laidian. After graduation, he chose to return to his hometown to start a business and successfully turned his ideas into reality.

Now Laidian has become a popular local pie brand in Jiangxi and is deeply loved by consumers.

Laidian's pies have a unique flavor and are made from high-quality raw materials and unique techniques. They are crispy, non-greasy, sweet and delicious.

In addition to the original traditional flavors such as meat filling and bean paste, it has also introduced novel flavors such as cheese and strawberry pies to cater to the fashionable tastes and needs of young people.

In addition to the advantages of the product itself, Laidian also attaches great importance to brand building.

The brand logo is concise, lively, modern, and has coordinated colors, making it easy for consumers to recognize and remember.

At the same time, Laidian has also launched a variety of marketing methods, such as WeChat mini programs, online malls, coupons and other activities, to continuously expand brand influence and market share.

During the brand development process, Zhao Ruoyu also continued to innovate and improve.

Ingredients such as peppermint oil are introduced during the production process to make the taste of the pie more refreshing; novel raw materials such as chrysanthemum chocolate and strawberry are also used to create a variety of pies with different flavors to meet the needs of different consumers.

The success of the Laidian brand is based on the rigorous academic quality and practical experience of Tsinghua Master Zhao Ruoyu.

Integrate innovative thinking and quality management concepts into product production and brand building to continuously improve the brand's added value and reputation.

This also provides good inspiration and reference for other entrepreneurs, that is, constantly focusing on quality, pursuing innovation, and creating products and brands with market competitiveness.

About snack brands 1. With the upgrade of domestic consumption and the advancement of urbanization, the specialty snack market is gradually emerging.

Pie brands like Laidian are gradually opening up and becoming the new favorite in the snack market.

Not only that, a variety of specialty snack brands such as preserved fruits, candied fruits, pastries, etc. have also emerged in China. They have their own unique product production techniques and brand culture, and are deeply favored by consumers.

2. Specialty snack brands are not only a way to satisfy the taste buds of consumers, but also become an important representative of cultural heritage and regional characteristics.

By tapping into traditional Chinese food culture and combining it with modern technology and marketing methods, these brands have carved out a unique development path for China's food industry and provided useful assistance to China in accelerating rural revitalization and rural tourism.

It is expected that as the specialty snack market continues to grow and improve, it will inject more vitality into China's economic development in the future.