Because the quality of some Tandian accounts is not high, there are false propaganda, there are too many advertisements, and the masses have a clear mind. The characteristics of Douyin Gourmet Tandian accounts: Food is the most important thing for the people, and eating is always the first priority for everyone.
Big thing, now simply eating enough can no longer satisfy everyone's taste buds, so this type of account has been derived, mainly to cultivate delicious food for potential customers, and to show potential foodies where to find delicious food, attracting
Most of the fans are female between the ages of 18 and 30. These fans have strong consumption power for new and unique food, and have a good starting point for the later realization of other categories.
If you are alone and do not have a team, it is best to travel and shoot in groups of two for this type of account, with one person responsible for shooting and one person responsible for leaving the country, because there will be multiple scenes involved and the conversion of split shots cannot be completed by one person.
The entire video cannot show the entire process of food exploration.
There are too many food explorer accounts on the market. How can ordinary people show their uniqueness in this huge competition?
I think the core point of content positioning is how your video content is different from other people's videos and has your own characteristics. Others will know that this account is yours at a glance.
Content positioning must focus on how to provide value to users. Of course, the main value provided by this type of account is to show users local food, help users make choices, grow food for users, and develop new content in it.
For example: How can a 50 yuan hot pot taste like 200 yuan?
Another core point of content positioning must be uniqueness. This uniqueness is something that others don’t have. For example, it can be shown in your appearance, in your photography, or in your food introduction copy. Finally, this uniqueness must also be in your appearance.
Excavate and develop the people who leave the country.